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Yes, Virginia, Research Helps Better Advertisements.
- Published in:
- Journal of Marketing, 1967, v. 31, n. 1, p. 64, doi. 10.1177/002224296703100116
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- Publication type:
- Article
Keeping Pace with the Computer Age.
- Published in:
- 1966
- By:
- Publication type:
- Editorial
A Leap into the Future of Industrial Marketing.
- Published in:
- Journal of Marketing, 1966, v. 30, n. 2, p. 56, doi. 10.1177/002224296603000212
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- Publication type:
- Article
Audience Measurement Concepts For Industrial Publications.
- Published in:
- Journal of Marketing, 1966, v. 30, n. 1, p. 59
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- Publication type:
- Article
Facing Up to the "Numbers Business".
- Published in:
- Journal of Marketing, 1965, v. 29, n. 3, p. 58, doi. 10.1177/002224296502900311
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- Publication type:
- Article
How Much Does an Industrial Logotype Add to the Effectiveness of an Advertisement?
- Published in:
- Journal of Marketing, 1965, v. 29, n. 2, p. 57, doi. 10.1177/002224296502900214
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- Publication type:
- Article
A "Systems Approach" to Industrial Marketing Communications.
- Published in:
- Journal of Marketing, 1964, v. 28, n. 4, p. 64, doi. 10.1177/002224296402800412
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- Publication type:
- Article
First Things First In Industrial Advertising.
- Published in:
- Journal of Marketing, 1964, v. 28, n. 2, p. 71, doi. 10.1177/002224296402800218
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- Publication type:
- Article
Separate Dreams From Data.
- Published in:
- Journal of Marketing, 1964, v. 28, n. 1, p. 68, doi. 10.1177/002224296402800115
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- Publication type:
- Article
Marketing Experimentation: Forgotten Tool.
- Published in:
- Journal of Marketing, 1963, v. 27, n. 4, p. 75, doi. 10.2307/1248652
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- Publication type:
- Article
It May Pay to Think Small.
- Published in:
- Journal of Marketing, 1963, v. 27, n. 3, p. 80, doi. 10.2307/1249444
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- Publication type:
- Article
Innovate For Success.
- Published in:
- Journal of Marketing, 1963, v. 27, n. 2, p. 78, doi. 10.2307/1248379
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- Publication type:
- Article
What's Wrong With Industrial Advertising Budgets?
- Published in:
- 1963
- By:
- Publication type:
- Editorial
Have We Forgotten How to Train?
- Published in:
- Journal of Marketing, 1962, v. 26, n. 4, p. 81, doi. 10.2307/1248347
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- Publication type:
- Article
The Computer and the Marketing Man.
- Published in:
- Journal of Marketing, 1962, v. 26, n. 3, p. 79, doi. 10.2307/1248310
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- Publication type:
- Article
Standards of Measurement for the Marketing Concept.
- Published in:
- Journal of Marketing, 1962, v. 26, n. 2, p. 80, doi. 10.2307/1248445
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- Publication type:
- Article
Where Is the Payout on Research Dollars?
- Published in:
- Journal of Marketing, 1962, v. 26, n. 1, p. 81, doi. 10.2307/1249639
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- Publication type:
- Article
Marketing For Non-Marketing Executives.
- Published in:
- Journal of Marketing, 1961, v. 25, n. 6, p. 74, doi. 10.2307/1248521
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- Publication type:
- Article
Evaluation of Advertising Performance.
- Published in:
- Journal of Marketing, 1961, v. 25, n. 5, p. 76, doi. 10.2307/1248968
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- Publication type:
- Article
Challenges of Global Marketing.
- Published in:
- Journal of Marketing, 1961, v. 25, n. 4, p. 72, doi. 10.2307/1248998
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- Publication type:
- Article
Increasing the Success-Odds in Marketing New Products.
- Published in:
- Journal of Marketing, 1961, v. 25, n. 3, p. 74, doi. 10.2307/1249540
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- Publication type:
- Article
Communications in the Sixties.
- Published in:
- 1960
- By:
- Publication type:
- Editorial
Are You Conducting Sales Meetings...Or Marketing Meetings?
- Published in:
- Journal of Marketing, 1960, v. 25, n. 1, p. 72, doi. 10.2307/1249129
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- Publication type:
- Article
Industrial Marketing . . . Is Marketing Research Finally Maturing?
- Published in:
- Journal of Marketing, 1960, v. 24, n. 4, p. 82, doi. 10.2307/1248411
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- Publication type:
- Article
Industrial Marketing . . . Five Keys to Successful Marketing Leadership.
- Published in:
- Journal of Marketing, 1960, v. 24, n. 3, p. 79, doi. 10.2307/1248715
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- Publication type:
- Article
Industrial Marketing . . . How Important Is the Corporate Image?
- Published in:
- Journal of Marketing, 1959, v. 24, n. 2, p. 79, doi. 10.2307/1248856
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- Publication type:
- Article
Industrial Marketing...A Check List for New Industrial Products.
- Published in:
- Journal of Marketing, 1959, v. 24, n. 1, p. 70, doi. 10.2307/1249371
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- Publication type:
- Article
INDUSTRIAL MARKETING: ARE YOU COMMITTING THESE RESEARCH SINS?
- Published in:
- 1959
- By:
- Publication type:
- Editorial
SEVENTEEN WAYS TO IMPROVE MARKETING EFFECTIVENESS.
- Published in:
- Journal of Marketing, 1959, v. 23, n. 3, p. 301, doi. 10.2307/1248272
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- Publication type:
- Article
INDUSTRIAL MARKETING: THREE-STEP METHOD TO BETTER DISTRIBUTION CHANNEL ANALYSIS.
- Published in:
- Journal of Marketing, 1958, v. 23, n. 2, p. 191, doi. 10.1177/002224295802300217
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- Publication type:
- Article
INDUSTRIAL MARKETING: NEW HORIZONS FOR INDUSTRIAL MARKETING RESEARCH.
- Published in:
- Journal of Marketing, 1958, v. 23, n. 1, p. 68, doi. 10.1177/002224295802300115
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- Publication type:
- Article
INDUSTRIAL ADVERTISING HANDBOOK.
- Published in:
- 1953
- By:
- Publication type:
- Book Review