Sophisticated but confused: The impact of brand extension and motivation on source confusion.
- Published in:
- Psychology & Marketing, 2011, v. 28, n. 5, p. 457, doi. 10.1002/mar.20396
- By:
- Publication type:
- Article
Works matching AU Christensen, Glenn L.
Results: 9
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Mapping Consumers' Mental Models with ZMET.
- Published in:
- Psychology & Marketing, 2002, v. 19, n. 6, p. 477, doi. 10.1002/mar.10021
- By:
- Publication type:
- Article
3
Revealing and Mitigating Racial Bias and Discrimination in Financial Services.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 4, p. 598, doi. 10.1177/00222437231176470
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- Publication type:
- Article
4
Shaping Small Business Lending Policy Through Matched-Pair Mystery Shopping.
- Published in:
- Journal of Public Policy & Marketing, 2019, v. 38, n. 3, p. 391, doi. 10.1177/0743915618820561
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- Publication type:
- Article
5
THE STONEWALL METAPHOR: MAKING AN IMPACT WITH TRANSFORMATIVE CONSUMER RESEARCH.
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- 2007
- By:
- Publication type:
- Proceeding
6
Involved with What? The Impact of Heterogeneity in Goal Hierarchies on High Enduring Involvement.
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- 2001
- By:
- Publication type:
- Abstract
7
TRADEMARKS, CONSUMER PSYCHOLOGY, AND THE SOPHISTICATED CONSUMER.
- Published in:
- Emory Law Journal, 2008, v. 57, n. 3, p. 575
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- Publication type:
- Article
8
A Cultural Models Approach to Service Recovery.
- Published in:
- Journal of Marketing, 2007, v. 71, n. 3, p. 194, doi. 10.1509/jmkg.71.3.194
- By:
- Publication type:
- Article
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Rejected, Shackled, and Alone: The Impact of Systemic Restricted Choice on Minority Consumers’ Construction of Self.
- Published in:
- Journal of Consumer Research, 2014, v. 41, n. 2, p. 451, doi. 10.1086/676689
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- Publication type:
- Article