Augmented digital human vs. human agents in storytelling marketing: Exploratory electroencephalography and experimental studies.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 11, p. 2428, doi. 10.1002/mar.21898
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- Publication type:
- Article
Works by Choi, Yung Kyun
Results: 29
1
2
Augmented reality advertising via a mobile app.
- Published in:
- Psychology & Marketing, 2022, v. 39, n. 3, p. 543, doi. 10.1002/mar.21632
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- Publication type:
- Article
3
Gearing up for mobile advertising: A cross-cultural examination of key factors that drive mobile messages home to consumers.
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- Psychology & Marketing, 2008, v. 25, n. 8, p. 756
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- Publication type:
- Article
4
Text versus pictures in advertising: effects of psychological distance and product type.
- Published in:
- International Journal of Advertising, 2019, v. 38, n. 4, p. 528, doi. 10.1080/02650487.2019.1607649
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- Publication type:
- Article
5
The effects of eWOM volume and valence on product sales – an empirical examination of the movie industry.
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- International Journal of Advertising, 2019, v. 38, n. 3, p. 471, doi. 10.1080/02650487.2018.1535225
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- Publication type:
- Article
6
Preannouncement messages: impetus for electronic word-of-mouth.
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- International Journal of Advertising, 2018, v. 37, n. 1, p. 54, doi. 10.1080/02650487.2017.1391679
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- Publication type:
- Article
7
Sports sponsorship effects on customer equity: an Asian market application.
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- International Journal of Advertising, 2015, v. 34, n. 2, p. 307, doi. 10.1080/02650487.2014.994801
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- Publication type:
- Article
8
Motivators for the intention to use mobile TV.
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- International Journal of Advertising, 2009, v. 28, n. 1, p. 147, doi. 10.2501/S0265048709090477
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- Publication type:
- Article
9
DIFFERENT ROUTES TO JUDGMENT FORMATION.
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- Communicative Business. Italian Research Review on Business Communication, 2010, p. 50
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- Publication type:
- Article
10
Nudging to Reduce the Perceived Threat of Coronavirus and Stockpiling Intention.
- Published in:
- Journal of Advertising, 2020, v. 49, n. 5, p. 633, doi. 10.1080/00913367.2020.1806154
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- Publication type:
- Article
11
Divergent Effects of Friend Recommendations on Disclosed Social Media Advertising in the United States and Korea.
- Published in:
- Journal of Advertising, 2019, v. 48, n. 5, p. 495, doi. 10.1080/00913367.2019.1663320
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- Publication type:
- Article
12
Narrative Transportation and Paratextual Features of Social Media in Viral Advertising.
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- Journal of Advertising, 2018, v. 47, n. 1, p. 83, doi. 10.1080/00913367.2017.1405752
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- Publication type:
- Article
13
Assertive Environmental Advertising and Reactance: Differences Between South Koreans and Americans.
- Published in:
- Journal of Advertising, 2017, v. 46, n. 4, p. 550, doi. 10.1080/00913367.2017.1361878
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- Publication type:
- Article
14
Audio and Visual Distractions and Implicit Brand Memory: A Study of Video Game Players.
- Published in:
- Journal of Advertising, 2013, v. 42, n. 2/3, p. 219, doi. 10.1080/00913367.2013.775798
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- Publication type:
- Article
15
WHEN INTRUSIVE CAN BE LIKABLE.
- Published in:
- Journal of Advertising, 2011, v. 40, n. 2, p. 63, doi. 10.2753/JOA0091-3367400205
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- Publication type:
- Article
16
THE EFFECTIVENESS OF COMPARATIVE ADVERTISING IN KOREA AND THE UNITED STATES.
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- Journal of Advertising, 2004, v. 33, n. 4, p. 75, doi. 10.1080/00913367.2004.10639176
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- Publication type:
- Article
17
The COVID‐19 threat and luxury advertising.
- Published in:
- Journal of Consumer Behaviour, 2023, v. 22, n. 3, p. 582, doi. 10.1002/cb.2137
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- Publication type:
- Article
18
Branded entertainment: Gender differences in reactions to star ratings.
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- Journal of Consumer Behaviour, 2019, v. 18, n. 2, p. 166, doi. 10.1002/cb.1755
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- Publication type:
- Article
19
Country of origin and brand image influences on perceptions of online game quality.
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- Journal of Consumer Behaviour, 2015, v. 14, n. 6, p. 389, doi. 10.1002/cb.1554
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- Publication type:
- Article
20
How character presence in advergames affects brand attitude and game performance: A cross-cultural comparison.
- Published in:
- Journal of Consumer Behaviour, 2015, v. 14, n. 6, p. 357, doi. 10.1002/cb.1555
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- Publication type:
- Article
21
Higher education service quality and student satisfaction, institutional image, and behavioral intention.
- Published in:
- Social Behavior & Personality: an international journal, 2019, v. 47, n. 2, p. 1, doi. 10.2224/sbp.7622
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- Publication type:
- Article
22
Navigating the digital media evolution in advertising.
- Published in:
- International Journal of Advertising, 2024, v. 43, n. 5, p. 775, doi. 10.1080/02650487.2024.2343204
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- Publication type:
- Article
23
Attractiveness or expertise? Which is more effective in beauty product endorsement? Moderating role of social distance.
- Published in:
- International Journal of Advertising, 2023, v. 42, n. 7, p. 1201, doi. 10.1080/02650487.2023.2192111
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- Publication type:
- Article
24
Social media advertising endorsement: the role of endorser type, message appeal and brand familiarity.
- Published in:
- International Journal of Advertising, 2022, v. 41, n. 5, p. 948, doi. 10.1080/02650487.2021.1966963
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- Publication type:
- Article
25
How do consumers choose to click 'like' on luxury ads in social media? Role of envy, number of likes, and culture.
- Published in:
- International Journal of Advertising, 2021, v. 40, n. 8, p. 1247, doi. 10.1080/02650487.2021.1982530
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- Publication type:
- Article
26
Temporal and social scarcities: effects on ad evaluations.
- Published in:
- International Journal of Advertising, 2021, v. 40, n. 7, p. 1115, doi. 10.1080/02650487.2020.1837486
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- Publication type:
- Article
27
Comedic violence in advertising: cultural third-person effects among U.S., Korean, and Croatian consumers.
- Published in:
- International Journal of Advertising, 2021, v. 40, n. 7, p. 1047, doi. 10.1080/02650487.2020.1827894
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- Publication type:
- Article
28
Introduction to the special issue on leveraged marketing communications.
- Published in:
- International Journal of Advertising, 2020, v. 39, n. 4, p. 445, doi. 10.1080/02650487.2020.1750177
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- Publication type:
- Article
29
The Persuasive Effects of Character Presence and Product Type on Responses to Advergames.
- Published in:
- CyberPsychology, Behavior & Social Networking, 2012, v. 15, n. 9, p. 503, doi. 10.1089/cyber.2012.0012
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- Publication type:
- Article