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Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts.
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- Marketing Science, 2024, v. 43, n. 3, p. 564, doi. 10.1287/mksc.2022.0361
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- Article
Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales.
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- Marketing Science, 2024, v. 43, n. 3, p. 637, doi. 10.1287/mksc.2019.0121
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- Article
Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors.
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- Marketing Science, 2024, v. 43, n. 2, p. 244, doi. 10.1287/mksc.2023.0108
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- Article
Frontiers: Inequalities in Dealers' Interest Rate Markups? A Gender- and Race-Based Analysis.
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- Marketing Science, 2024, v. 43, n. 1, p. 20, doi. 10.1287/mksc.2022.0295
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- Article
Consumer Tax Credits for EVs: Some Quasi-Experimental Evidence on Consumer Demand, Product Substitution, and Carbon Emissions.
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- Management Science, 2023, v. 69, n. 12, p. 7759, doi. 10.1287/mnsc.2023.4781
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- Article
From Free to Paid: Monetizing a Non-Advertising-Based App.
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- Journal of Marketing Research (JMR), 2023, v. 60, n. 4, p. 707, doi. 10.1177/00222437221131562
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- Article
Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets.
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- Marketing Science, 2023, v. 42, n. 4, p. 794, doi. 10.1287/mksc.2022.1416
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- Article
Invited Commentary—"How Support for Black Lives Matter Impacts Consumer Responses on Social Media".
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- Marketing Science, 2022, v. 41, n. 6, p. 1045, doi. 10.1287/mksc.2022.1398
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- Article
Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India.
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- Marketing Science, 2022, v. 41, n. 6, p. 1118, doi. 10.1287/mksc.2022.1358
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- Article
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales.
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- Marketing Science, 2022, v. 41, n. 6, p. 1163, doi. 10.1287/mksc.2022.1362
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- Article
Mapping Consumers' Context-Dependent Consumption Preferences: A Multidimensional Unfolding Approach.
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- Journal of Consumer Research, 2022, v. 49, n. 2, p. 202, doi. 10.1093/jcr/ucab062
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- Article
Effects of Payment on User Engagement in Online Courses.
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- Journal of Marketing Research (JMR), 2022, v. 59, n. 1, p. 11, doi. 10.1177/00222437211016360
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- Article
Comments on "Counterfactual Inference for Consumer Choice Across Many Product Categories".
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- Quantitative Marketing & Economics, 2021, v. 19, n. 3/4, p. 411, doi. 10.1007/s11129-021-09243-0
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- Article
What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales.
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- Marketing Science, 2021, v. 40, n. 6, p. 1169, doi. 10.1287/mksc.2021.1299
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- Article
Commercial Success Through Commercials? Advertising and Pay-TV Operators.
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- Journal of Marketing Research (JMR), 2021, v. 58, n. 5, p. 925, doi. 10.1177/00222437211028120
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- Article
Drinking Through Good Times and Bad: The Role of Consumer Differences.
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- Journal of Marketing Research (JMR), 2021, v. 58, n. 4, p. 721, doi. 10.1177/00222437211017460
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- Article
Social Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China.
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- Journal of Marketing, 2021, v. 85, n. 3, p. 10, doi. 10.1177/0022242920985784
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- Article
Do Marketers Matter for Entrepreneurs? Evidence from a Field Experiment in Uganda.
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- Journal of Marketing, 2021, v. 85, n. 3, p. 78, doi. 10.1177/0022242921993176
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- Article
Geography as branding: Descriptive evidence from Taobao.
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- Quantitative Marketing & Economics, 2021, v. 19, n. 1, p. 53, doi. 10.1007/s11129-020-09232-9
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- Article
Search Duration.
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- Marketing Science, 2020, v. 39, n. 5, p. 849, doi. 10.1287/mksc.2020.1225
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- Article
Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types.
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- Journal of Marketing, 2020, v. 84, n. 2, p. 114, doi. 10.1177/0022242919896337
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- Article
Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia.
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- Marketing Science, 2020, v. 39, n. 1, p. 234, doi. 10.1287/mksc.2019.1164
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- Article
Search and Learning at a Daily Deals Website.
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- Marketing Science, 2019, v. 38, n. 4, p. 609, doi. 10.1287/mksc.2019.1156
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- Article
Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors.
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- Marketing Science, 2019, v. 38, n. 2, p. 296, doi. 10.1287/mksc.2018.1138
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- Article
Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising.
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- Journal of Marketing Research (JMR), 2019, v. 56, n. 1, p. 37, doi. 10.1177/0022243718820560
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- Article
Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry.
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- Marketing Science, 2018, v. 37, n. 6, p. 883, doi. 10.1287/mksc.2018.1114
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- Article
Price Uncertainty and Market Power in Retail Gasoline: The Case of an Italian Highway.
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- Marketing Science, 2018, v. 37, n. 5, p. 753, doi. 10.1287/mksc.2018.1105
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- Article
Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior.
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- Marketing Science, 2018, v. 37, n. 4, p. 631, doi. 10.1287/mksc.2018.1088
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- Article
Personalization in Email Marketing: The Role of Noninformative Advertising Content.
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- Marketing Science, 2018, v. 37, n. 2, p. 236, doi. 10.1287/mksc.2017.1066
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- Article
Pharmaceutical Product Recalls: Category Effects and Competitor Response.
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- Marketing Science, 2017, v. 36, n. 6, p. 931, doi. 10.1287/mksc.2017.1054
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- Article
Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments.
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- Management Science, 2017, v. 63, n. 8, p. 2688, doi. 10.1287/mnsc.2016.2450
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- Article
Promotion Spillovers: Drug Detailing in Combination Therapy.
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- Marketing Science, 2017, v. 36, n. 3, p. 382, doi. 10.1287/mksc.2016.1014
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- Article
Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry.
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- Marketing Science, 2017, v. 36, n. 1, p. 21, doi. 10.1287/mksc.2016.0995
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- Article
Editors' note.
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- 2016
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- Publication type:
- Editorial
Price Reactions to Rivals' Local Channel Exits.
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- Marketing Science, 2016, v. 35, n. 4, p. 588, doi. 10.1287/mksc.2015.0952
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- Article
Price Transparency and Retail Prices: Evidence from Fuel Price Signs in the Italian Highway System.
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- Journal of Marketing Research (JMR), 2016, v. 53, n. 3, p. 407, doi. 10.1509/jmr.14.0411
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- Article
Editorial-Marketing Science and Big Data.
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- Marketing Science, 2016, v. 35, n. 3, p. 341, doi. 10.1287/mksc.2016.0996
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- Article
Satisfaction Spillovers Across Categories.
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- Marketing Science, 2016, v. 35, n. 2, p. 275, doi. 10.1287/mksc.2015.0941
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- Article
Impact of Competition on Product Decisions: Movie Choices of Exhibitors.
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- Marketing Science, 2016, v. 35, n. 1, p. 73, doi. 10.1287/mksc.2015.0909
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- Article
What's in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry.
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- Journal of Marketing Research (JMR), 2015, v. 52, n. 6, p. 865, doi. 10.1509/jmr.13.0221
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- Article
Service Quality Variability and Termination Behavior.
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- Management Science, 2015, v. 61, n. 11, p. 2739, doi. 10.1287/mnsc.2014.2105
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- Article
Structural models of complementary choices.
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- Marketing Letters, 2014, v. 25, n. 3, p. 245, doi. 10.1007/s11002-014-9309-y
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- Article
Blogs, Advertising, and Local-Market Movie Box Office Performance.
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- Management Science, 2013, v. 59, n. 12, p. 2635, doi. 10.1287/mnsc.2013.1732
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- Article
Marketing Science: A Strategic Review.
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- 2013
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- Publication type:
- Editorial
New Drug Diffusion When Forward-Looking Physicians Learn from Patient Feedback and Detailing.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 807, doi. 10.1509/jmr.11.0114
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- Article
Investigating brand preferences across social groups and consumption contexts.
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- Quantitative Marketing & Economics, 2012, v. 10, n. 3, p. 305, doi. 10.1007/s11129-011-9117-0
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- Article
A pre-diffusion growth model of intentions and purchase.
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- Journal of the Academy of Marketing Science, 2012, v. 40, n. 1, p. 137, doi. 10.1007/s11747-011-0273-2
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- Article
Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice.
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- Marketing Science, 2012, v. 31, n. 1, p. 96, doi. 10.1287/mksc.1110.0678
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- Article
Discrete-Choice Models of Consumer Demand in Marketing.
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- Marketing Science, 2011, v. 30, n. 6, p. 977, doi. 10.1287/mksc.1110.0674
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- Article
Introduction to the Special Issue on Marketing Within the Enterprise and Beyond.
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- Management Science, 2011, v. 57, n. 9, p. 1511, doi. 10.1287/mnsc.1110.1432
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- Article