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The Multiple Mechanisms by Which Watching Dramas Can Repair or Enhance Moods.
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- Journal of Broadcasting & Electronic Media, 2023, v. 67, n. 1, p. 21, doi. 10.1080/08838151.2022.2146692
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- Article
How short film ads improve brand attitudes: The roles of viewing experiences and consumption visions.
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- Journal of Consumer Behaviour, 2022, v. 21, n. 6, p. 1440, doi. 10.1002/cb.2094
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- Article
How salient pictures in magazine advertisements bias consumers' preference construction: A comparison with product pages in e‐stores applying dual system model.
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- Journal of Consumer Behaviour, 2018, v. 17, n. 2, p. 123, doi. 10.1002/cb.1696
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- Article
Ambivalent Attitudes in a Communication Process: An Integrated Model.
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- Human Communication Research, 2012, v. 38, n. 3, p. 332, doi. 10.1111/j.1468-2958.2012.01429.x
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- Publication type:
- Article
The Effect of the Number of Product Subcategories on Perceived Variety and Shopping Experience in an Online Store.
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- Journal of Interactive Marketing, 2011, v. 25, n. 3, p. 159, doi. 10.1016/j.intmar.2011.04.001
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- Article
Context-induced and ad-induced affect: Individual differences as moderators.
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- Psychology & Marketing, 2006, v. 23, n. 9, p. 757, doi. 10.1002/mar.20128
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- Publication type:
- Article
The moderating influence of ad framing for ad–self-congruency effects.
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- Psychology & Marketing, 2005, v. 22, n. 12, p. 955, doi. 10.1002/mar.20093
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- Publication type:
- Article
Ad–self-congruency effects: Self-enhancing cognitive and affective mechanisms.
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- Psychology & Marketing, 2005, v. 22, n. 11, p. 887, doi. 10.1002/mar.20089
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- Publication type:
- Article
Adolescent pursuit of health information online during the COVID-19 pandemic: The roles played by eHealth literacy and psychological distress.
- Published in:
- Cambridge Prisms: Global Mental Health, 2023, v. 10, p. 1, doi. 10.1017/gmh.2023.44
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- Publication type:
- Article
Beating the News Blues: Mood Repair Through Exposure to Advertising.
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- Journal of Communication, 2006, v. 56, n. 1, p. 198, doi. 10.1111/j.1460-2466.2006.00010.x
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- Article
Enhancing Self-consciousness: Implications for the Effectiveness of Ad Appeals.
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- Advances in Consumer Research, 2006, v. 33, n. 1, p. 503
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- Article
Ad and Brand Evaluations in a Competitive Processing Context-The Effects of Number of Attributes and Repetition Strategies.
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- Advances in Consumer Research, 2005, v. 32, n. 1, p. 548
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- Publication type:
- Article
How Individuals Develop Brand Evaluations in Different Contexts--The Relative Impacts of Affect, Self-Relevant Thoughts, and Product-Attribute Thoughts.
- Published in:
- Advances in Consumer Research, 2005, v. 32, n. 1, p. 106
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- Publication type:
- Article
How Mood and Ad-self-congruency Affect the Relative Influence of Hedonic Ad Appeals and Utilitarian Ad Appeals on Product Evaluations.
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- Advances in Consumer Research, 2004, v. 31, n. 1, p. 721
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- Article
Relative Judgments in a Competitive Ad Context.
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- Advances in Consumer Research, 2004, v. 31, n. 1, p. 700
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- Article
Competitive Paper Session: Family and Gender Issues.
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- Advances in Consumer Research, 2004, v. 31, n. 1, p. 692
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- Publication type:
- Article
The Impacts of Personality Differences on Product Evaluations.
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- Advances in Consumer Research, 2001, v. 28, n. 1, p. 26
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- Article
Effectiveness of Consensus Information in Advertising: The Moderating Roles of Situational Factors and Individual Differences.
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- Journal of Business & Psychology, 2012, v. 27, n. 4, p. 483, doi. 10.1007/s10869-012-9258-5
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- Article
Seeing the small picture: Ad-self versus ad-culture congruency in international advertising.
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- Journal of Business & Psychology, 2006, v. 20, n. 3, p. 445, doi. 10.1007/s10869-005-9011-4
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- Publication type:
- Article
Masculinity and Cognitive Age Perception: An Examination of their Relationship and Implications for Advertising Persuasion.
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- Sex Roles, 2009, v. 61, n. 5-6, p. 434, doi. 10.1007/s11199-009-9631-7
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- Publication type:
- Article
The Influence of Masculinity and Femininity in Different Advertising Processing Contexts: An Accessibility Perspective.
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- Sex Roles, 2006, v. 55, n. 5-6, p. 345, doi. 10.1007/s11199-006-9088-x
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- Article
When Does Gender Count? Further Insights Into Gender Schematic Processing of Female Candidates Political Advertisements.
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- 2004
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- Publication type:
- Abstract
Mass media impact on voter response to women candidates: Theoretical development.
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- Communication Theory (1050-3293), 1997, v. 7, n. 1, p. 29, doi. 10.1111/j.1468-2885.1997.tb00141.x
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- Publication type:
- Article
Effects of the number of advertised brands in a choice set: A metacognitive process.
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- Psychology & Marketing, 2019, v. 36, n. 5, p. 502, doi. 10.1002/mar.21193
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- Publication type:
- Article
The Role of Ad-Evoked Consumption Visions in Predicting Brand Attitudes: A Relevancy Principle Model.
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- Psychology & Marketing, 2012, v. 29, n. 12, p. 956, doi. 10.1002/mar.20577
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- Article
Making unique choices or being like others: How priming self-concepts influences advertising effectiveness.
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- Psychology & Marketing, 2010, v. 27, n. 4, p. 399, doi. 10.1002/mar.20336
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- Publication type:
- Article
Effectiveness of promotional premiums: The moderating role of affective state in different contexts.
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- Psychology & Marketing, 2009, v. 26, n. 2, p. 175, doi. 10.1002/mar.20266
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- Publication type:
- Article
Ad framing effects for consumption products: An affect priming process.
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- Psychology & Marketing, 2008, v. 25, n. 1, p. 24, doi. 10.1002/mar.20199
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- Publication type:
- Article
Endorsements move students to choose candidate.
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- Newspaper Research Journal, 2015, v. 36, n. 4, p. 482, doi. 10.1177/0739532915618418
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- Article
Enhancing Self-Referencing to Health Messages.
- Published in:
- Journal of Consumer Affairs, 2011, v. 45, n. 1, p. 147, doi. 10.1111/j.1745-6606.2010.01196.x
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- Publication type:
- Article