Building consumer–brand relationship: A cross-cultural experiential view.
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- Psychology & Marketing, 2006, v. 23, n. 11, p. 927, doi. 10.1002/mar.20140
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Works matching AU Chieng, Ming-Hua
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Measuring virtual experience in a three-dimensional virtual reality interactive simulator environment: a structural equation modeling approach.
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- Virtual Reality, 2014, v. 18, n. 3, p. 173, doi. 10.1007/s10055-014-0244-2
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