Found: 4
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Media brand extension of tech conglomerates: The roles of parent brand loyalty, portfolio quality, perceived fit and feedback effects.
- Published in:
- Journal of Brand Strategy, 2024, v. 13, n. 1, p. 84
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- Article
Examining the Use, Perception, and Motivation of Cord-Cutting: A Consumer Segment Approach.
- Published in:
- Journalism & Mass Communication Quarterly, 2021, v. 98, n. 1, p. 126, doi. 10.1177/1077699020946442
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- Article
Success Factors of Cable Network Brand Extension: Focusing on the Parent Network, Composition, Fit, Consumer Characteristics, and Viewing Habits.
- Published in:
- Journal of Broadcasting & Electronic Media, 2010, v. 54, n. 4, p. 641, doi. 10.1080/08838151.2010.519811
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- Publication type:
- Article
A Longitudinal Analysis of Mergers and Acquisitions Patterns of Radio Companies in the U.S.
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- Journal of Radio Studies, 2004, v. 11, n. 2, p. 194, doi. 10.1207/s15506843jrs1102_5
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- Article