Found: 15
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Media brand extension of tech conglomerates: The roles of parent brand loyalty, portfolio quality, perceived fit and feedback effects.
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- Journal of Brand Strategy, 2024, v. 13, n. 1, p. 84
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- Article
Mapping the Evolution of Media Management and Industry Studies in Journalism & Mass Communication Quarterly : 100-Year Retrospective and Future Directions.
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- Journalism & Mass Communication Quarterly, 2023, v. 100, n. 4, p. 847, doi. 10.1177/10776990231200196
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- Article
The impact of fake news on its sponsor's brand trust.
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- Journal of Brand Strategy, 2021, v. 9, n. 4, p. 446
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- Article
Examining the Use, Perception, and Motivation of Cord-Cutting: A Consumer Segment Approach.
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- Journalism & Mass Communication Quarterly, 2021, v. 98, n. 1, p. 126, doi. 10.1177/1077699020946442
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- Article
Predictors of Social Television Viewing: How Perceived Program, Media, and Audience Characteristics Affect Social Engagement With Television Programming.
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- Journal of Broadcasting & Electronic Media, 2015, v. 59, n. 2, p. 240, doi. 10.1080/08838151.2015.1029122
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- Article
Substitutability between Online Video Platforms and Television.
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- Journalism & Mass Communication Quarterly, 2012, v. 89, n. 2, p. 261, doi. 10.1177/1077699012439035
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- Article
COMPETITIVE STRATEGIES IN KOREA MOBILE TELEVISION MARKETS: A COMPARATIVE ANALYSIS OF MOBILE OPERATORS AND TELEVISION BROADCASTERS.
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- International Journal of Mobile Marketing, 2011, v. 6, n. 1, p. 77
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- Article
THE DEVELOPMENT OF MOBILE TELEVISION: EXAMINING THE CONVERGENCE OF MOBILE AND BROADCASTING SERVICES IN KOREA.
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- International Journal of Mobile Marketing, 2006, v. 1, n. 2, p. 60
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- Article
Cross-Media Use in Electronic Media: The Role of Cable Television Web Sites in Cable Television Network Branding and Viewership.
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- Journal of Broadcasting & Electronic Media, 2004, v. 48, n. 4, p. 620, doi. 10.1207/s15506878jobem4804_6
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- Article
Radio Content on the World Wide Web: Comparing Streaming Radio Stations in the United States.
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- Journal of Radio Studies, 2004, v. 11, n. 1, p. 6, doi. 10.1207/s15506843jrs1101_3
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- Article
Branding and Internet Marketing in the Age of Digital Media.
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- Journal of Broadcasting & Electronic Media, 2002, v. 46, n. 4, p. 641, doi. 10.1207/s15506878jobem4604_9
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- Article
The PBS Brand Versus Cable Brands: Assessing the Brand Image of Public Television in a Multichannel Environment.
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- Journal of Broadcasting & Electronic Media, 2002, v. 46, n. 2, p. 300, doi. 10.1207/s15506878jobem4602_8
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- Article
Perceptions of Branding among Television Station Managers: An Exploratory Analysis.
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- Journal of Broadcasting & Electronic Media, 2001, v. 45, n. 1, p. 75, doi. 10.1207/s15506878jobem4501_6
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- Article
FROM ON-AIR TO ONLINE WORLD: EXAMINING THE CONTENT AND STRUCTURES OF BROADCAST TV STATIONS' WEB SITES.
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- Journalism & Mass Communication Quarterly, 2000, v. 77, n. 2, p. 321, doi. 10.1177/107769900007700207
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- Article
From Sesame Street to Wall Street: An analysis of market competition in commercial children's...
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- Journal of Broadcasting & Electronic Media, 1996, v. 40, n. 1, p. 30, doi. 10.1080/08838159609364331
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- Article