Found: 10
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Women and Minority Film Directors in Hollywood: Performance Implications of Product Development and Distribution Biases.
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- Journal of Marketing Research (JMR), 2023, v. 60, n. 1, p. 25, doi. 10.1177/00222437221100217
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- Article
History Matters: The Impact of Online Customer Reviews Across Product Generations.
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- Management Science, 2022, v. 68, n. 5, p. 3878, doi. 10.1287/mnsc.2021.4061
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- Article
An Integrated Power and Efficiency Model of Contractual Channel Governance: Theory and Empirical Evidence.
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- Journal of Marketing, 2019, v. 83, n. 4, p. 101, doi. 10.1177/0022242919843914
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- Article
The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter?
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- Journal of Marketing, 2013, v. 77, n. 6, p. 37, doi. 10.1509/jm.11.0011
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- Article
Managing the Trade-off between Ambiguity and Volatility in New Product Development.
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- Journal of Product Innovation Management, 2012, v. 29, n. 6, p. 1061, doi. 10.1111/j.1540-5885.2012.00950.x
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- Article
Prototypicality advantages for pioneers over me-too brands: the role of evolving product designs.
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- Journal of the Academy of Marketing Science, 2007, v. 35, n. 2, p. 172, doi. 10.1007/s11747-007-0043-3
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- Article
When to Give Up Control of Outsourced New Product Development.
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- Journal of Marketing, 2007, v. 71, n. 1, p. 49, doi. 10.1509/jmkg.71.1.049
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- Article
UNCERTAINTY, OPPORTUNISM, AND GOVERNANCE: THE EFFECTS OF VOLATILITY AND AMBIGUITY ON FORMAL AND RELATIONAL CONTRACTING.
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- Academy of Management Journal, 2006, v. 49, n. 5, p. 1058, doi. 10.5465/AMJ.2006.22798187
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- Article
Information Processing Moderators of the Effectiveness of Trust-Based Governance in Interfirm R&D Collaboration.
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- Organization Science, 2003, v. 14, n. 1, p. 45, doi. 10.1287/orsc.14.1.45.12811
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- Article
Understanding Institutional Designs Within Marketing Value Systems.
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- Journal of Marketing, 1999, v. 63, n. 4, p. 115, doi. 10.2307/1252106
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- Article