Found: 16
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Are maximizers blind to the future? When today's best does not make for a better tomorrow.
- Published in:
- Marketing Letters, 2014, v. 25, n. 1, p. 77, doi. 10.1007/s11002-013-9243-4
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- Article
When the decision ball keeps rolling: An investigation of the Sisyphus effect among maximizing consumers.
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- Marketing Letters, 2011, v. 22, n. 3, p. 283, doi. 10.1007/s11002-010-9125-y
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- Article
Let's Laugh About It! Using Humor to Address Complainers' Online Incivility.
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- Journal of Interactive Marketing, 2023, v. 58, n. 1, p. 34, doi. 10.1177/10949968221129268
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- Article
How Does Time Pressure Influence Risk Preferences? Answers from a Meta-Analysis.
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- Journal of Consumer Research, 2024, v. 50, n. 6, p. 1172, doi. 10.1093/jcr/ucad053
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- Article
The effectiveness of art venue sponsorship: An attribution perspective.
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- Journal of Sponsorship, 2008, v. 1, n. 3, p. 274
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- Article
The effectiveness of art venue sponsorship: An attribution perspective.
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- Journal of Sponsorship, 2008, v. 1, n. 3, p. 274
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- Article
The wellbeing implications of maximizing: A conceptual framework and meta- analysis.
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2022, v. 32, n. 4, p. 573, doi. 10.1002/jcpy.1283
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- Article
The Effectiveness of Warning Labels for Consumers: A Meta-Analytic Investigation into Their Underlying Process and Contingencies.
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- Journal of Public Policy & Marketing, 2017, v. 36, n. 1, p. 36, doi. 10.1509/jppm.14.047
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- Article
When Motivation Is Against Debtors' Best Interest: The Illusion of Goal Progress in Credit Card Debt Repayment.
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- Journal of Public Policy & Marketing, 2014, v. 33, n. 2, p. 143, doi. 10.1509/jppm.13.007
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- Article
Interference effects in competitive sponsorship clutter.
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- Psychology & Marketing, 2018, v. 35, n. 12, p. 968, doi. 10.1002/mar.21149
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- Article
Guilty by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct Competitors.
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- Psychology & Marketing, 2014, v. 31, n. 11, p. 1024, doi. 10.1002/mar.20750
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- Article
Cognitive segmentation: Modeling the structure and content of customers' thoughts.
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- Psychology & Marketing, 2009, v. 26, n. 6, p. 479, doi. 10.1002/mar.20284
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- Article
The Influence of Social Norms on Consumer Behavior: A Meta-Analysis.
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- Journal of Marketing, 2022, v. 86, n. 3, p. 98, doi. 10.1177/00222429211029199
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- Article
40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis.
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- Journal of the Academy of Marketing Science, 2022, v. 50, n. 1, p. 147, doi. 10.1007/s11747-021-00804-z
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- Article
Debates and assumptions about motion picture performance: a meta-analysis.
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- Journal of the Academy of Marketing Science, 2018, v. 46, n. 2, p. 273, doi. 10.1007/s11747-017-0561-6
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- Article
The relational benefits of personalized communications in an online environment.
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- Canadian Journal of Administrative Sciences (John Wiley & Sons, Inc.), 2013, v. 30, n. 3, p. 189, doi. 10.1002/cjas.1254
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- Article