Found: 17
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HINoV: A New Model to Improve Market Segment Definition by Identifying Noisy Variables.
- Published in:
- Journal of Marketing Research (JMR), 1999, v. 36, n. 4, p. 501, doi. 10.2307/3152003
- By:
- Publication type:
- Article
COMPUTER MODELING AND EXPERT SYSTEMS IN MARKETING.
- Published in:
- 1996
- By:
- Publication type:
- Book Review
EXPERT SYSTEMS.
- Published in:
- 1993
- By:
- Publication type:
- Book Review
BESTCHOICE3/LOGICAL DECISION/SMARTEDGE...
- Published in:
- 1992
- By:
- Publication type:
- Product Review
CONJOINT LINMAP.
- Published in:
- 1991
- By:
- Publication type:
- Product Review
THE MATURE CONSUMER AND TECHNOLOGY.
- Published in:
- Advances in Consumer Research, 1984, v. 11, n. 1, p. 553
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- Publication type:
- Article
Model Misspecification in Multiattribute Parameter Estimation.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 1, p. 87, doi. 10.2307/3151317
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- Publication type:
- Article
Robustness of Conjoint Analysis: Some Monte Carlo Results.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 2, p. 300, doi. 10.2307/3151267
- By:
- Publication type:
- Article
Segment Congruence Analysis: A Method for Analyzing Association Among Alternative Bases for Market Segmentation.
- Published in:
- Journal of Consumer Research, 1977, v. 3, n. 4, p. 217, doi. 10.1086/208670
- By:
- Publication type:
- Article
On the Analysis of Qualitative Data in Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 1, p. 52, doi. 10.2307/3151054
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- Publication type:
- Article
Consumer Segmentation Via Latent Class Analysis.
- Published in:
- Journal of Consumer Research, 1976, v. 3, n. 3, p. 170, doi. 10.1086/208664
- By:
- Publication type:
- Article
EVALUATION OF MULTIATTRIBUTE ALTERNATIVES: ADDITIVE VERSUS CONFIGURAL UTILITY MEASUREMENT.
- Published in:
- Decision Sciences, 1974, v. 5, n. 2, p. 164, doi. 10.1111/j.1540-5915.1974.tb00605.x
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- Publication type:
- Article
Multidimensional Scaling: An Introduction and Comparison of Nonmetric Unfolding Techniques.
- Published in:
- Journal of Marketing Research (JMR), 1969, v. 6, n. 3, p. 330, doi. 10.2307/3150139
- By:
- Publication type:
- Article
Computer Program Abstracts.
- Published in:
- Journal of Marketing Research (JMR), 1968, v. 5, n. 3, p. 319, doi. 10.1177/002224376800500313
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- Publication type:
- Article
Computer Program Abstracts.
- Published in:
- 1968
- By:
- Publication type:
- Abstract
Programming Notes.
- Published in:
- Journal of Marketing Research (JMR), 1968, v. 5, n. 1, p. 94, doi. 10.1177/002224376800500113
- By:
- Publication type:
- Article
Computer Program Abstracts.
- Published in:
- 1968
- By:
- Publication type:
- Abstract