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Marketing and Technology: A Strategic Coalignment.
- Published in:
- Journal of Marketing, 1987, v. 51, n. 3, p. 1, doi. 10.2307/1251644
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- Publication type:
- Article
The Marketing of Consumer Information.
- Published in:
- Journal of Marketing, 1983, v. 47, n. 3, p. 108, doi. 10.1177/002224298304700312
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- Publication type:
- Article
Cases in Public and Nonprofit Marketing/ Readings in Public and Nonprofit Marketing/ Marketing for Nonprofit Organizations...
- Published in:
- 1982
- By:
- Publication type:
- Book Review
Credit Scoring Systems: A Critical Analysis.
- Published in:
- Journal of Marketing, 1982, v. 46, n. 2, p. 82, doi. 10.1177/002224298204600209
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- Publication type:
- Article
MARKETING STRATEGY DIFFERENCES BETWEEN STATE AND PRIVATELY OWNED CORPORATIONS: AN EXPLORATORY ANALYSIS.
- Published in:
- Journal of Marketing, 1981, v. 45, n. 2, p. 11, doi. 10.2307/1251661
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- Publication type:
- Article
A MODEL AND METHODOLOGY FOR THE DEVELOPMENT OF CONSUMER INFORMATION PROGRAMS.
- Published in:
- Journal of Marketing, 1979, v. 43, n. 1, p. 58, doi. 10.1177/002224297904300107
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- Publication type:
- Article
THE SLEEPER EFFECT--AN AWAKENING.
- Published in:
- Public Opinion Quarterly, 1973, v. 37, n. 3, p. 333, doi. 10.1086/268097
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- Publication type:
- Article
STRATEGIC PLANNING AND FINANCIAL PERFORMANCE: MORE EVIDENCE.
- Published in:
- Journal of Management Studies (Wiley-Blackwell), 1994, v. 31, n. 1, p. 105, doi. 10.1111/j.1467-6486.1994.tb00335.x
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- Publication type:
- Article
PRICING AND FORECASTING IN AN OLIGOPOLY FIRM.
- Published in:
- Journal of Management Studies (Wiley-Blackwell), 1975, v. 12, n. 2, p. 133, doi. 10.1111/j.1467-6486.1975.tb00891.x
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- Publication type:
- Article
Cognitive Algebra in Multi-Attribute Attitude Models.
- Published in:
- Journal of Marketing Research (JMR), 1975, v. 12, n. 2, p. 151, doi. 10.2307/3150437
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- Publication type:
- Article
Interpersonal Communication in Marketing: An Overview.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 27, doi. 10.2307/3149602
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- Publication type:
- Article
Institutional Change in Delivery of Dental Services: A Marketing Perspective.
- Published in:
- American Journal of Public Health, 1982, v. 72, n. 7, p. 679, doi. 10.2105/AJPH.72.7.679
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- Publication type:
- Article
Basic Cognitive Ability Measures as Predictors of Consumer Information Processing Strategies.
- Published in:
- Journal of Consumer Research, 1984, v. 11, n. 1, p. 551, doi. 10.1086/208991
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- Publication type:
- Article
Can Consumers Calculate Best Buys?
- Published in:
- Journal of Consumer Research, 1982, v. 8, n. 4, p. 449, doi. 10.1086/208885
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- Publication type:
- Article
Individual, Product Class, and Task-Related Factors in Consumer Information Processing.
- Published in:
- Journal of Consumer Research, 1980, v. 7, n. 3, p. 314, doi. 10.1086/208819
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- Publication type:
- Article
A Developmental Study of Consumer Information-Processing Strategies.
- Published in:
- Journal of Consumer Research, 1980, v. 7, n. 3, p. 225, doi. 10.1086/208811
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- Publication type:
- Article
Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity.
- Published in:
- Journal of Consumer Research, 1975, v. 1, n. 4, p. 1, doi. 10.1086/208602
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- Publication type:
- Article
INTERPERSONAL INTERACTION AND PERSUASION PROCESSES: AN OVERVIEW.
- Published in:
- Advances in Consumer Research, 1976, v. 3, n. 1, p. 405
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- Publication type:
- Article
A MULTIMETHOD APPROACH TO VALIDATING MULTI-ATTRIBUTE ATTITUDE MODELS.
- Published in:
- Advances in Consumer Research, 1975, v. 2, n. 1, p. 357
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- Publication type:
- Article
Talking about group (but not individual) process aids group performance.
- Published in:
- International Journal of Computer-Supported Collaborative Learning, 2020, v. 15, n. 2, p. 179, doi. 10.1007/s11412-020-09321-7
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- Publication type:
- Article
CORPORATE DIVERSITY AND ECONOMIC PERFORMANCE: THE IMPACT OF MARKET SPECIALIZATION.
- Published in:
- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 1988, v. 9, n. 1, p. 61, doi. 10.1002/smj.4250090106
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- Publication type:
- Article
Global Customer Management Programs: HOW TO MAKE THEM REALLY WORK.
- Published in:
- California Management Review, 2010, v. 52, n. 2, p. 32, doi. 10.1525/cmr.2010.52.2.32
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- Publication type:
- Article
PROFILES OF PRODUCT INNOVATORS AMONG LARGE U.S. MANUFACTURERS.
- Published in:
- Management Science, 1992, v. 38, n. 2, p. 157, doi. 10.1287/mnsc.38.2.157
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- Publication type:
- Article
DETERMINANTS OF FINANCIAL PERFORMANCE: A META-ANALYSIS.
- Published in:
- Management Science, 1990, v. 36, n. 10, p. 1143, doi. 10.1287/mnsc.36.10.1143
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- Publication type:
- Article
The Rise and Fall of Strategic Planning.
- Published in:
- 1996
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- Publication type:
- Book Review
An Individual Level Analysis of the Mutual Fund Investment Decision.
- Published in:
- Journal of Financial Services Research, 1996, v. 10, n. 1, p. 59, doi. 10.1007/BF00120146
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- Publication type:
- Article
INVESTING IN THE STOCK MARKET: STATISTICAL POOLING OF INDIVIDUAL PREFERENCE JUDGMENTS.
- Published in:
- Annals of Operations Research, 1990, v. 23, n. 1-4, p. 181, doi. 10.1007/BF02204845
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- Publication type:
- Article