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Wedded Bliss or Tainted Love? Stock Market Reactions to the Introduction of Cobranded Products.
- Published in:
- Marketing Science, 2013, v. 32, n. 6, p. 939, doi. 10.1287/mksc.2013.0806
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- Article
Health Creates Wealth? The Use of Nutrition Claims and Firm Financial Performance.
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- Journal of Public Policy & Marketing, 2016, v. 35, n. 1, p. 58, doi. 10.1509/jppm.14.142
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- Article
When Do Marketing Ideation Crowdsourcing Contests Create Shareholder Value? The Effect of Contest Design and Marketing Resource Factors.
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- Journal of Marketing, 2024, v. 88, n. 2, p. 99, doi. 10.1177/00222429231191446
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- Article
Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling.
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- Journal of Marketing, 2023, v. 87, n. 4, p. 550, doi. 10.1177/00222429221134489
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- Article
The downsides of specialization: the impact of business incubator's specialization on startups' R&D efficiency and venture capital financing.
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- R&D Management, 2024, v. 54, n. 1, p. 39, doi. 10.1111/radm.12635
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- Article
CEO narcissism, brand acquisition and disposal, and stock returns.
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- Journal of the Academy of Marketing Science, 2022, v. 50, n. 4, p. 777, doi. 10.1007/s11747-022-00850-1
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- Article
Ethical CSR, Organizational Identification, and Job Satisfaction: Mediated Moderated Role of Interactional Justice.
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- Social Justice Research, 2023, v. 36, n. 1, p. 75, doi. 10.1007/s11211-022-00403-5
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- Article
Fashion Brand Purity and Firm Performance.
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- Mathematical Problems in Engineering, 2013, p. 1, doi. 10.1155/2013/363095
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- Article