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EFFECTS OF EXPLICIT SPONSORSHIP DISCLOSURE ON USER ENGAGEMENT IN SOCIAL MEDIA INFLUENCER MARKETING.
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- MIS Quarterly, 2024, v. 48, n. 1, p. 375, doi. 10.25300/MISQ/2023/17944
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An Economic Analysis of Peer Disclosure in Online Social Communities.
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- Information Systems Research, 2018, v. 29, n. 3, p. 546, doi. 10.1287/isre.2017.0744
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When Discounts Hurt Sales: The Case of Daily-Deal Markets.
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- Information Systems Research, 2018, v. 29, n. 3, p. 567, doi. 10.1287/isre.2017.0772
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- Article