Found: 7
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Negative halo effects of sustainable packaging.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 12, p. 2627, doi. 10.1002/mar.21891
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- Publication type:
- Article
Race, Gender, and the U.S. Presidency: A Comparison of Implicit and Explicit Biases in the Electorate.
- Published in:
- Behavioral Sciences (2076-328X), 2022, v. 12, n. 1, p. 17, doi. 10.3390/bs12010017
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- Article
Sooo Sweeet! Presence of Long Vowels in Brand Names Lead to Expectations of Sweetness.
- Published in:
- Behavioral Sciences (2076-328X), 2021, v. 11, n. 2, p. 12, doi. 10.3390/bs11020012
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- Article
Harsh voices, sound branding: How voiced consonants in a brand's name can alter its perceived attributes.
- Published in:
- Psychology & Marketing, 2020, v. 37, n. 6, p. 837, doi. 10.1002/mar.21346
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- Publication type:
- Article
IMPULSE Moment-by-Moment Test: An Implicit Measure of Affective Responses to Audiovisual Televised or Digital Advertisements.
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- Behavioral Sciences (2076-328X), 2020, v. 10, n. 4, p. 73, doi. 10.3390/bs10040073
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- Article
Providing Excellent Customer Service Is Therapeutic: Insights from an Implicit Association Neuromarketing Study.
- Published in:
- Behavioral Sciences (2076-328X), 2019, v. 9, n. 10, p. 109, doi. 10.3390/bs9100109
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- Publication type:
- Article
Going to great lengths in the pursuit of luxury: How longer brand names can enhance the luxury perception of a brand.
- Published in:
- Psychology & Marketing, 2019, v. 36, n. 10, p. 951, doi. 10.1002/mar.21247
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- Publication type:
- Article