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Décisions Marketing, 30 ans de recherche pour la prise de décisions marketing: bilan et perspectives.
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- Décisions Marketing, 2023, v. 110, n. 2, p. 5, doi. 10.3917/dm.110.0005
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Marketing et influence: à la recherche d'une légitimité perdue.
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- Décisions Marketing, 2022, n. 105, p. 5, doi. 10.3917/dm.105.0005
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Marketing et bien (re)-vivre.
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- Décisions Marketing, 2021, n. 103, p. 5, doi. 10.3917/dm.103.0005
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The international challenge for academic journals: The case of Décisions Marketing.
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- Décisions Marketing, 2021, n. 101, p. 136
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La nature a horreur du vide.
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- Décisions Marketing, 2020, n. 98, p. 5, doi. 10.7193/DM.098.05.13
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Valoriser la recherche: une nouvelle mission des enseignants-chercheurs?
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- Décisions Marketing, 2020, n. 97, p. 5, doi. 10.7193/DM.097.05.16
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- Article
Impact of Hedonic Evaluation of Technological Innovations on Revisit Intention in a Store Digitalization Context.
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- International Journal of Technology & Human Interaction, 2019, v. 15, n. 4, p. N.PAG, doi. 10.4018/IJTHI.2019100104
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Extension du domaine de l'entrepreneurialité dans la pratique du vide-dressing.
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- Revue Française de Gestion, 2019, v. 45, n. 284, p. 31, doi. 10.3166/rfg.2019.00372
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Collaborer, coopérer et co-créer en recherche.
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- Décisions Marketing, 2019, n. 95, p. 5, doi. 10.7193/DM.095.05.14
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- Article
Cahier : Perspectives d'évolution du commerce et de la distribution.
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- Revue Management et Avenir, 2014, n. 71, p. 129, doi. 10.3917/mav.071.0129
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Perspectives d'évolution du commerce et de la distribution.
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- Revue Management et Avenir, 2014, n. 71, p. 131
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Substitution d'enseignes.
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- Revue Française de Gestion, 2013, v. 39, n. 231, p. 55, doi. 10.3166/RFG.231.55-69
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Substitution d'enseignes.
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- Revue Française de Gestion, 2013, n. 231, p. 55, doi. 10.3166/RFG.231.55-69
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- Article
« Take 1, get 5 ! » : la fidélisation collective des adolescentes aux magasins de prêt-àporter.
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- Revue Management et Avenir, 2012, n. 52, p. 157, doi. 10.3917/mav.052.0157
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SUBSTITUTION D'ENSEIGNES.
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- Décisions Marketing, 2012, n. 65, p. 57, doi. 10.7193/DM.065.57.70
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EUROCKÉENNES, FRANCOFOLIES, VIEILLES CHARRUES OU MAIN SQUARE FESTIVAL Le rituel communautaire comme source de fidélisation.
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- Décisions Marketing, 2010, n. 60, p. 43, doi. 10.7193/dm.060.43.53
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CRISE DU POUVOIR D'ACHAT.
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- Décisions Marketing, 2009, n. 56, p. 37, doi. 10.7193/dm.056.37.46
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ATTENTIONS SPÉCIALES ET PERFORMANCES DES PROGRAMMES RELATIONNELS.
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- Décisions Marketing, 2008, n. 51, p. 17, doi. 10.7193/dm.051.17.26
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- Article