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Researching the marginalised bottom of the pyramid in Africa: Lessons and prospects for inclusive, relevant practices.
- Published in:
- International Journal of Market Research, 2023, v. 65, n. 5, p. 597, doi. 10.1177/14707853221147190
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- Article
Revisiting Middle-Class Consumers in Africa: A Cross-Country City-Based Investigation Outlining Implications for International Marketers.
- Published in:
- Journal of International Marketing, 2021, v. 29, n. 4, p. 79, doi. 10.1177/1069031X211028589
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- Article
Teaching Business Analytics with Virtual Laboratories.
- Published in:
- Business Education Innovation Journal, 2017, v. 9, n. 2, p. 156
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- Article
ENTREPREUNERSHIP AND MICRO-FINANCE IN EXTREME POVERTY CIRCUMSTANCES - CHALLENGES AND PROSPECTS: THE CASE OF ZIMBABWE.
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- Journal of Developmental Entrepreneurship, 2013, v. 18, n. 1, p. -1, doi. 10.1142/S1084946713500015
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- Article