Found: 3

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  • WHO IS THE DEAL PRONE CONSUMER?

    Published in:
    Advances in Consumer Research, 1978, v. 5, n. 1, p. 57
    By:
    • Blattberg, Robert;
    • Buesing, Thomas;
    • Peacock, Peter;
    • Sen, Subrata
    Publication type:
    Article

  • SEGMENTATION STRATEGIES FOR NEW NATIONAL BRANDS.

    Published in:
    Journal of Marketing, 1980, v. 44, n. 4, p. 59, doi. 10.1177/002224298004400409
    By:
    • Blattberg, Robert C.;
    • Buesing, Thomas;
    • Sen, Subrata K.
    Publication type:
    Article

  • Identifying the Deal Prone Segment.

    Published in:
    Journal of Marketing Research (JMR), 1978, v. 15, n. 3, p. 369, doi. 10.2307/3150585
    By:
    • Blattberg, Robert;
    • Buesing, Thomas;
    • Peacock, Peter;
    • Sen, Subrata
    Publication type:
    Article