Works by Bucklin, Randolph E.

Results: 25

Effects of Income Distribution Changes on Assortment Size in the Mainstream Grocery Channel.

Published in:

Management Science, 2021, v. 67, n. 9, p. 5878, doi. 10.1287/mnsc.2020.3785

By:

Becerril-Arreola, Rafael;
Bucklin, Randolph E.;
Thomadsen, Raphael

Publication type:

Article

Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?

Published in:

Marketing Science, 2011, v. 30, n. 4, p. 646, doi. 10.1287/mksc.1110.0635

By:

Rutz, Oliver J.;
Trusov, Michael;
Bucklin, Randolph E.

Publication type:

Article

A Decision Support System for Planning Manufacturers' Sales Promotion Calendars.

Published in:

Marketing Science, 1999, v. 18, n. 3, p. 274, doi. 10.1287/mksc.18.3.274

By:

Silva-Risso, Jorge M.;
Bucklin, Randolph E.;
Morrison, Donald C.

Publication type:

Article

A TWO-STATE MODEL OF PURCHASE INCIDENCE AND BRAND CHOICE.

Published in:

Marketing Science, 1991, v. 10, n. 1, p. 24, doi. 10.1287/mksc.10.1.24

By:

Bucklin, Randolph E.;
Lattin, James M.

Publication type:

Article

The Role of Internal Reference Points in the Category Purchase Decision.

Published in:

Journal of Consumer Research, 1999, v. 26, n. 2, p. 128, doi. 10.1086/209555

By:

Bell, David R.;
Bucklin, Randolph E.

Publication type:

Article

Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site.

Published in:

Journal of Marketing, 2009, v. 73, n. 5, p. 90, doi. 10.1509/jmkg.73.5.90

By:

Trusov, Michael;
Bucklin, Randolph E;
Pauwels, Koen

Publication type:

Article

Choice and the Internet: From Clickstream to Research Stream.

Published in:

Marketing Letters, 2002, v. 13, n. 3, p. 245, doi. 10.1023/A:1020231107662

By:

Bucklin, Randolph E.;
Lattin, James M.;
Ansari, Asim;
Gupta, Sunil;
Bell, David;
Coupey, Eloise;
Little, John D. C.;
Mela, Carl;
Montgomery, Alan;
Steckel, Joel

Publication type:

Article

When Worlds Collide: The Implications of Panel Data-Based Choice Models for Consumer Behavior.

Published in:

Marketing Letters, 1994, v. 5, n. 4, p. 383, doi. 10.1007/BF00999212

By:

Winer, Russell S.;
Bucklin, Randolph E.;
Deighton, John;
Erdem, Tulin;
Fader, Peter S.;
Inman, J. Jeffrey;
Katahira, Hotaka;
Lemon, Kay;
Mitchell, Andrew

Publication type:

Article

Identifying Multiple Preference Segments from Own- and Cross-Price Elasticities.

Published in:

Marketing Letters, 1993, v. 4, n. 1, p. 5, doi. 10.1007/BF00994183

By:

Russell, Gary J.;
Bucklin, Randolph E.;
Srinivasan, V.

Publication type:

Article

Games of survival in the US newspaper industry.

Published in:

Applied Economics, 1989, v. 21, n. 5, p. 631, doi. 10.1080/758524895

By:

Bucklin, Randolph E.;
Cavest, Richard E.;
Lot, Andrew W.

Publication type:

Article

Click Here for Interact Insight: Advances in Clickstream Data Analysis in Marketing.

Published in:

Journal of Interactive Marketing, 2009, v. 23, n. 1, p. 35, doi. 10.1016/j.intmar.2008.10.004

By:

Bucklin, Randolph E.;
Sismeiro, Catarina

Publication type:

Article

Improving the diagnosis and prediction of customer churn: A heterogeneous hazard modeling approach.

Published in:

Journal of Interactive Marketing, 2006, v. 20, n. 3/4, p. 16, doi. 10.1002/dir.20064

By:

Jamal, Zainab;
Bucklin, Randolph E.

Publication type:

Article

Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment.

Published in:

Journal of Marketing Research (JMR), 2015, v. 52, n. 3, p. 375, doi. 10.1509/jmr.13.0277

By:

HOBAN, PAUL R.;
BUCKLIN, RANDOLPH E.

Publication type:

Article

A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 3, p. 306, doi. 10.1509/jmr.10.0354

By:

Rutz, Oliver J;
Bucklin, Randolph E;
Sonnier, Garrett P

Publication type:

Article

From Generic to Branded: A Model of Spillover in Paid Search Advertising.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 1, p. 87, doi. 10.1509/jmkr.48.1.87

By:

Rutz, Oliver J;
Bucklin, Randolph E

Publication type:

Article

Determining Influential Users in Internet Social Networks.

Published in:

Journal of Marketing Research (JMR), 2010, v. 47, n. 4, p. 643, doi. 10.1509/jmkr.47.4.643

By:

Trusov, Michael;
Bodapati, Anand V;
Bucklin, Randolph E

Publication type:

Article

Distribution Intensity and New Car Choice.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 4, p. 473, doi. 10.1509/jmkr.45.4.473

By:

Bucklin, Randolph E;
Siddarth, S;
Silva-Risso, Jorge M

Publication type:

Article

Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion Approach.

Published in:

Journal of Marketing Research (JMR), 2004, v. 41, n. 3, p. 306, doi. 10.1509/jmkr.41.3.306.35985

By:

Sismeiro, Catarina;
Bucklin, Randolph E.

Publication type:

Article

A Model of Web Site Browsing Behavior Estimated on Clickstream Data.

Published in:

Journal of Marketing Research (JMR), 2003, v. 40, n. 3, p. 249, doi. 10.1509/jmkr.40.3.249.19241

By:

Bucklin, Randolph E.;
Sismeiro, Catarina

Publication type:

Article

Determining Segmentation in Sales Response Across Consumer Purchase Behaviors.

Published in:

Journal of Marketing Research (JMR), 1998, v. 35, n. 2, p. 189, doi. 10.2307/3151847

By:

Bucklin, Randolph E.;
Gupta, Sunil;
Siddarth, S.

Publication type:

Article

A Relationship Between Market Share Elasticities and Brand Switching Probabilities.

Published in:

Journal of Marketing Research (JMR), 1998, v. 35, n. 1, p. 99, doi. 10.2307/3151933

By:

Bucklin, Randolph E.;
Russell, Gary J.;
Srinivasan, V.

Publication type:

Article

Making the Cut: Modeling and Analyzing Choice Set Restriction in Scanner Panel Data.

Published in:

Journal of Marketing Research (JMR), 1995, v. 32, n. 3, p. 255, doi. 10.2307/3151979

By:

Siddarth, S.;
Bucklin, Randolph E.

Publication type:

Article

A Brand's Eye View of Response Segmentation in Consumer Brand Choice Behavior.

Published in:

Journal of Marketing Research (JMR), 1995, v. 32, n. 1, p. 66, doi. 10.2307/3152111

By:

Bucklin, Randolph E.;
Gupta, Sunil;
Han, Sangman

Publication type:

Article

Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach.

Published in:

Journal of Marketing Research (JMR), 1992, v. 29, n. 2, p. 201, doi. 10.2307/3172570

By:

Bucklin, Randolph E.;
Gupta, Sunil

Publication type:

Article

Determining Interbrand Substitutability Through Survey Measurement of Consumer Preference Structures.

Published in:

Journal of Marketing Research (JMR), 1991, v. 28, n. 1, p. 58, doi. 10.2307/3172726

By:

Bucklin, Randolph E.;
Srinivasan, V.

Publication type:

Article