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Artikelrezension.
- Published in:
- Marketing Review St. Gallen, 2024, n. 1, p. 51
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- Publication type:
- Article
Marktforschung im Wohnzimmer: Wie Konsumentinnen und Konsumenten Produktbewertungen systematisch erarbeiten.
- Published in:
- Marketing Review St. Gallen, 2024, n. 1, p. 42
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- Publication type:
- Article
Schweizer Konsumentenverhalten und Markenkommunikation in Zeiten der Covid-19-Pandemie.
- Published in:
- Marketing Review St. Gallen, 2021, n. 3, p. 70
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- Publication type:
- Article
Consumer Empiricism: Consumers’ quasi-scientific strategies to evaluate consumption routines.
- Published in:
- Advances in Consumer Research, 2022, v. 50, p. 310
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- Publication type:
- Article
From Aesthetic to Epistemic Consumption: Analyzing Knowledge Practices in Consumption Collectives.
- Published in:
- Advances in Consumer Research, 2020, v. 48, p. 31
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- Publication type:
- Article