Found: 9
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Pooling and Dynamic Forgetting Effects in Multi theme Advertising: Tracking the Advertising Sales Relationship with Particle Filters.
- Published in:
- Marketing Science, 2008, v. 27, n. 4, p. 659, doi. 10.1287/mksc.1070.0317
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- Article
Communicating Brands in Television Advertising.
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- Journal of Marketing Research (JMR), 2020, v. 57, n. 2, p. 236, doi. 10.1177/0022243719892576
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- Article
Bayesian Nonparametric Dynamic Methods: Applications to Linear and Nonlinear Advertising Models.
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- Journal of Marketing Research (JMR), 2019, v. 56, n. 2, p. 211, doi. 10.1177/0022243718810524
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- Article
A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 2, p. 202, doi. 10.1509/jmr.14.0117
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- Article
Clashing on Social Media: Exploring the Impact of Twitter Banter Among Competing Fast-Food Brands.
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- Journal of Social Media in Society, 2024, v. 13, n. 1, p. 1
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- Article
Discovering How Advertising Grows Sales and Builds Brands.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 793, doi. 10.1509/jmr.11.0060
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- Article
Dynamic Effectiveness of Advertising and Word of Mouth in Sequential Distribution of New Products.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 4, p. 469, doi. 10.1509/jmr.07.0441
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- Article
Advertising Cycling to Manage Exclusivity Loss in Fashion Styles.
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- Operations Research, 2022, v. 70, n. 6, p. 3125, doi. 10.1287/opre.2022.2376
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- Article
Discovering heterogeneous consumer journeys in online platforms: implications for networking investment.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 2, p. 374, doi. 10.1007/s11747-020-00741-3
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- Article