Works by Bronner, Fred

Results: 14

The Ironic Effect of Source Identificationon the Perceived Credibility of Online Product Reviewers.

Published in:

Journal of Computer-Mediated Communication, 2012, v. 18, n. 1, p. 16, doi. 10.1111/j.1083-6101.2012.01598.x

By:

Willemsen, Lotte M.;
Neijens, Peter C.;
Bronner, Fred

Publication type:

Article

'Highly Recommended!' The Content Characteristics and Perceived Usefulness of Online Consumer Reviews.

Published in:

Journal of Computer-Mediated Communication, 2011, v. 17, n. 1, p. 19, doi. 10.1111/j.1083-6101.2011.01551.x

By:

Willemsen, Lotte M.;
Neijens, Peter C.;
Bronner, Fred;
de Ridder, Jan A.

Publication type:

Article

In the mood for advertising.

Published in:

International Journal of Advertising, 2007, v. 26, n. 3, p. 333, doi. 10.1080/02650487.2007.11073017

By:

Bronner, Fred E.;
Bronner, Jasper R.;
Faasse, John

Publication type:

Article

Francisco de Vitoria y la Escuela de Salamanca (Book Review).

Published in:

1985

By:

Bronner, Fred

Publication type:

Book Review

Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type.

Published in:

Journal of Advertising, 2018, v. 47, n. 1, p. 38, doi. 10.1080/00913367.2017.1405754

By:

Voorveld, Hilde A. M.;
van Noort, Guda;
Muntinga, Daniël G.;
Bronner, Fred

Publication type:

Article

The live or digital interviewer.

Published in:

International Journal of Market Research, 2007, v. 49, n. 2, p. 167, doi. 10.1177/147078530704900204

By:

Bronner, Fred;
Kuijlen, Ton

Publication type:

Article

Audience experiences of media context and embedded advertising: A comparison of eight media.

Published in:

International Journal of Market Research, 2006, v. 48, n. 1, p. 81, doi. 10.1177/147078530604800106

By:

Bronner, Fred;
Neijens, Peter

Publication type:

Article

Economizing behaviour during travel: Strategies and information sources used.

Published in:

Journal of Vacation Marketing, 2011, v. 17, n. 3, p. 185, doi. 10.1177/1356766711409180

By:

Bronner, Fred;
de Hoog, Robert

Publication type:

Article

Conspicuous leisure: The social visibility of cultural experiences.

Published in:

International Journal of Market Research, 2021, v. 63, n. 3, p. 300, doi. 10.1177/1470785319880715

By:

Bronner, Fred;
de Hoog, Robert

Publication type:

Article

Comparing conspicuous consumption across different experiential products: Culture and leisure.

Published in:

International Journal of Market Research, 2019, v. 61, n. 4, p. 430, doi. 10.1177/1470785318799898

By:

Bronner, Fred;
de Hoog, Robert

Publication type:

Article

Conspicuous consumption and the rising importance of experiential purchases.

Published in:

International Journal of Market Research, 2018, v. 60, n. 1, p. 88, doi. 10.1177/1470785317744667

By:

Bronner, Fred;
de Hoog, Robert

Publication type:

Article

Social media and consumer choice.

Published in:

International Journal of Market Research, 2014, v. 56, n. 1, p. 51, doi. 10.2501/IJMR-2013-053

By:

Bronner, Fred;
de Hoog, Robert

Publication type:

Article

Consumer-generated versus marketer-generated websites in consumer decision making.

Published in:

International Journal of Market Research, 2010, v. 52, n. 2, p. 231, doi. 10.2501/S1470785309201193

By:

Bronner, Fred;
de Hoog, Robert

Publication type:

Article

Choice models and voting behaviour: The case of the Dutch electorate.

Published in:

Public Choice, 1981, v. 37, n. 3, p. 531, doi. 10.1007/BF00133750

By:

Bronner, Fred;
De Hoog, Robert

Publication type:

Article