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THE REPRESENTATION AND RECALL OF MESSAGE ARGUMENTS IN ADVERTISING: TEST OF A SCHEMA-BASED MODEL.
- Published in:
- Advances in Consumer Research, 1986, v. 13, n. 1, p. 562
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- Publication type:
- Article
INVOLVEMENT, ATTITUDE, AND BEHAVIOR: ON THE NATURE OF THE RELATIONSHIPS.
- Published in:
- Advances in Consumer Research, 1983, v. 10, n. 1, p. 425
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- Publication type:
- Article
EXPLORING THE NOMOLOGICAL VALIDITY OF LIFE STYLE TYPES.
- Published in:
- Advances in Consumer Research, 1980, v. 7, n. 1, p. 466
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- Article
A COMMENT ON THE STATE OF ATTITUDE MEASUREMENT IN CONSUMER RESEARCH: A POLEMIC.
- Published in:
- Advances in Consumer Research, 1979, v. 6, n. 1, p. 238
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- Publication type:
- Article
PERCEPTION OF MARITAL ROLES IN DECISION PROCESSES: REPLICATION AND EXTENSION.
- Published in:
- Advances in Consumer Research, 1978, v. 5, n. 1, p. 300
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- Publication type:
- Article
THE EXTENDED FISHBEIN MODEL: ADDITIONAL INSIGHTS...AND PROBLEMS.
- Published in:
- Advances in Consumer Research, 1975, v. 2, n. 1, p. 265
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- Publication type:
- Article
A Method for Selecting High Payoff Marketing Strategies For Attracting Noncustomer Product Purchasers.
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 2, p. 85, doi. 10.1007/BF02722002
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- Article