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Positive behavioral change during the COVID‐19 crisis: The role of optimism and collective resilience.
- Published in:
- Journal of Consumer Behaviour, 2022, v. 21, n. 6, p. 1293, doi. 10.1002/cb.2083
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- Article
Technology Exclusivity or Technology Sharing? The Case of the Advanced Photo System.
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- Marketing Review, 2004, v. 4, n. 1, p. 87, doi. 10.1362/146934704323086983
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- Article
COULD PERCEIVED RISKS EXPLAIN THE 'GREEN GAP' IN GREEN PRODUCT CONSUMPTION?
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- Electronic Green Journal, 2012, v. 1, n. 33, p. 1, doi. 10.5070/g313310923
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- Article
Profiting from Licensing without Royalties.
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- Marketing Bulletin, 2005, v. 16, p. 1
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- Article
Experiential motivations of socially responsible consumption.
- Published in:
- International Journal of Market Research, 2016, v. 58, n. 1, p. 119, doi. 10.2501/IJMR-2016-007
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- Article