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Fueling innovation management research: Future directions and five forward‐looking paths.
- Published in:
- Journal of Product Innovation Management, 2024, v. 41, n. 5, p. 893, doi. 10.1111/jpim.12754
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Pricing Best Sellers and Traffic Generators: The Role of Asymmetric Cross-selling.
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- Journal of Interactive Marketing, 2018, v. 41, p. 28, doi. 10.1016/j.intmar.2017.09.001
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- Article
The interplay of innovation, brand, and marketing mix variables in line extensions.
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- Journal of the Academy of Marketing Science, 2015, v. 43, n. 5, p. 558, doi. 10.1007/s11747-015-0437-6
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- Article
Demand-side inertia factors and their benefits for innovativeness.
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- Journal of the Academy of Marketing Science, 2013, v. 41, n. 6, p. 649, doi. 10.1007/s11747-013-0332-y
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- Article
The Interplay of Customer and Product Innovation Dynamics: An Exploratory Study.
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- Journal of Product Innovation Management, 2013, v. 30, n. 2, p. 228, doi. 10.1111/j.1540-5885.2012.00962.x
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- Article
New Product Team Decision Making: Regulatory Focus Effects on Number, Type, and Timing Decisions.
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- Journal of Product Innovation Management, 2011, v. 28, n. 5, p. 623, doi. 10.1111/j.1540-5885.2011.00833.x
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- Article
The Effects of Market Network Heterogeneity on Innovation Diffusion: An Agent-Based Modeling Approach.
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- Journal of Product Innovation Management, 2010, v. 27, n. 5, p. 741, doi. 10.1111/j.1540-5885.2010.00748.x
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- Article
The Effect of Interactional Fairness on the Performance of Cross-Functional Product Development Teams: A Multilevel Mediated Model.
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- Journal of Product Innovation Management, 2009, v. 26, n. 2, p. 173, doi. 10.1111/j.1540-5885.2009.00344.x
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- Article
Segmented Switchers and Retailer Pricing Strategies.
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- Journal of Marketing, 2008, v. 72, n. 3, p. 124, doi. 10.1509/jmkg.72.3.124
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- Article
Deconstructing the Pioneer's Advantage: Examining Vintage Effects and Consumer Valuations of Quality and Variety.
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- Management Science, 2002, v. 48, n. 9, p. 1175, doi. 10.1287/mnsc.48.9.1175.175
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- Article
Information Acceleration: Validation and Lessons From the Field.
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- Journal of Marketing Research (JMR), 1997, v. 34, n. 1, p. 143, doi. 10.2307/3152071
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- Article