Found: 7
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Boys do not cry: the negative effects of brand masculinity on brand emotions.
- Published in:
- Marketing Letters, 2020, v. 31, n. 2/3, p. 247, doi. 10.1007/s11002-020-09519-7
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- Article
An Ethical Perspective on Necro-Advertising: The Moderating Effect of Brand Equity.
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- Journal of Business Ethics, 2019, v. 155, n. 4, p. 1077, doi. 10.1007/s10551-017-3490-x
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- Article
Financing Creativity: Crowdfunding as a New Approach for Theatre Projects.
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- International Journal of Arts Management, 2014, v. 16, n. 3, p. 33
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- Article
Une approche protéiforme de la confiance du consommateur. Le cas des médicaments(a).
- Published in:
- Décisions Marketing, 2014, n. 75, p. 79, doi. 10.7193/DM.075.79.94
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- Article
Does consumer ethnocentrism impact international shopping? A theory of social class divide.
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- Psychology & Marketing, 2021, v. 38, n. 5, p. 735, doi. 10.1002/mar.21461
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- Article
Interference effects in competitive sponsorship clutter.
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- Psychology & Marketing, 2018, v. 35, n. 12, p. 968, doi. 10.1002/mar.21149
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- Article
The impact of death on consumer responses to celebrity endorser misbehavior.
- Published in:
- Psychology & Marketing, 2017, v. 34, n. 10, p. 917, doi. 10.1002/mar.21032
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- Article