Works by Bodapati, Anand

Results: 12

Purchase-Frequency Bias in Random-Coefficients Brand-Choice Models.

Published in:

Journal of Business & Economic Statistics, 2005, v. 23, n. 4, p. 473, doi. 10.1198/073500104000000569

By:

Bodapati, Anand V.;
Gupta, Sachin

Publication type:

Article

The interrelationships between brand and channel choice.

Published in:

Marketing Letters, 2014, v. 25, n. 3, p. 319, doi. 10.1007/s11002-014-9305-2

By:

Neslin, Scott;
Jerath, Kinshuk;
Bodapati, Anand;
Bradlow, Eric;
Deighton, John;
Gensler, Sonja;
Lee, Leonard;
Montaguti, Elisa;
Telang, Rahul;
Venkatesan, Raj;
Verhoef, Peter;
Zhang, Z.

Publication type:

Article

Challenges and opportunities in high-dimensional choice data analyses.

Published in:

Marketing Letters, 2008, v. 19, n. 3/4, p. 201, doi. 10.1007/s11002-008-9036-3

By:

Naik, Prasad;
Wedel, Michel;
Bacon, Lynd;
Bodapati, Anand;
Bradlow, Eric;
Kamakura, Wagner;
Kreulen, Jeffrey;
Lenk, Peter;
Madigan, David;
Montgomery, Alan

Publication type:

Article

Choice Models and Customer Relationship Management.

Published in:

Marketing Letters, 2005, v. 16, n. 3/4, p. 279, doi. 10.1007/s11002-005-5892-2

By:

Kamakura, Wagner;
Mela, Carl;
Ansari, Asim;
Bodapati, Anand;
Fader, Pete;
Iyengar, Raghuram;
Naik, Prasad;
Neslin, Scott;
Sun, Baohong;
Verhoef, Peter;
Wedel, Michel;
Wilcox, Ron

Publication type:

Article

Multiple-Category Decision-Making: Review and Synthesis.

Published in:

Marketing Letters, 1999, v. 10, n. 3, p. 319, doi. 10.1023/A:1008143526174

By:

Russell, Gary J.;
Ratneshwar, S.;
Shocker, Allan D.;
Bell, David;
Bodapati, Anand;
Degeratu, Alex;
Hildebrandt, Lutz;
Namwoon Kim;
Ramaswami, S.;
Shankar, Venkatash H.

Publication type:

Article

Perspectives on Multiple Category Choice.

Published in:

Marketing Letters, 1997, v. 8, n. 3, p. 297, doi. 10.1023/A:1007960529932

By:

Russell, Gary J.;
Bell, David;
Bodapati, Anand;
Brown, Christina L.;
Joengwen Chiang;
Gaeth, Gary;
Gupta, Sunil;
Manchanda, Puneet

Publication type:

Article

Retailer promotion planning: Improving forecast accuracy and interpretability.

Published in:

Journal of Interactive Marketing, 2006, v. 20, n. 3/4, p. 71, doi. 10.1002/dir.20068

By:

Trusov, Michael;
Bodapati, Anand V.;
Cooper, Lee G.

Publication type:

Article

Determining Influential Users in Internet Social Networks.

Published in:

Journal of Marketing Research (JMR), 2010, v. 47, n. 4, p. 643, doi. 10.1509/jmkr.47.4.643

By:

Trusov, Michael;
Bodapati, Anand V;
Bucklin, Randolph E

Publication type:

Article

Recommendation Systems with Purchase Data.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 1, p. 77, doi. 10.1509/jmkr.45.1.77

By:

Bodapati, Anand V

Publication type:

Article

A Hybrid Choice Model That Uses Actual and Ordered Attribute Value Information.

Published in:

Journal of Marketing Research (JMR), 2005, v. 42, n. 3, p. 256, doi. 10.1509/jmkr.2005.42.3.256

By:

BODAPATI, ANAND V.;
DROLET, AIMEE

Publication type:

Article

The Recoverability of Segmentation Structure from Store-Level Aggregate Data.

Published in:

Journal of Marketing Research (JMR), 2004, v. 41, n. 3, p. 351, doi. 10.1509/jmkr.41.3.351.35988

By:

Bodapati, Anand V.;
Gupta, Sachin

Publication type:

Article

A Direct Approach to Predicting Discretized Response in Target Marketing.

Published in:

Journal of Marketing Research (JMR), 2004, v. 41, n. 1, p. 73, doi. 10.1509/jmkr.41.1.73.25081

By:

Bodapati, Anand;
Gupta, Sachin

Publication type:

Article