Gratitude in buyer-seller relationships: a dyadic investigation.
- Published in:
- Journal of Personal Selling & Sales Management, 2017, v. 37, n. 3, p. 250, doi. 10.1080/08853134.2017.1352447
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- Publication type:
- Article
Works by Bock, Dora
Results: 16
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An extended reciprocity cycle of gratitude: How gratitude strengthens existing and initiates new customer relationships.
- Published in:
- Psychology & Marketing, 2021, v. 38, n. 3, p. 564, doi. 10.1002/mar.21456
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- Publication type:
- Article
3
Do you want to talk about it? When word of mouth alleviates the psychological discomfort of self-threat.
- Published in:
- Psychology & Marketing, 2017, v. 34, n. 9, p. 894, doi. 10.1002/mar.21030
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- Publication type:
- Article
4
Encouraging Consumer Charitable Behavior: The Impact of Charitable Motivations, Gratitude, and Materialism.
- Published in:
- Journal of Business Ethics, 2018, v. 150, n. 4, p. 1213, doi. 10.1007/s10551-016-3203-x
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- Publication type:
- Article
5
A Multi-Method Exploration of the Relationship between Knowledge and Risk: The Impact on Millennials’ Retirement Investment Decisions.
- Published in:
- Journal of Marketing Theory & Practice, 2016, v. 24, n. 1, p. 72, doi. 10.1080/10696679.2016.1089765
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- Publication type:
- Article
6
Not the relationship type? Loyalty propensity as a reason to maintain marketing relationships.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 5, p. 1052, doi. 10.1007/s11747-022-00847-w
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- Publication type:
- Article
7
Employee satisfaction trajectories and their effect on customer satisfaction and repatronage intentions.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 5, p. 815, doi. 10.1007/s11747-019-00655-9
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- Publication type:
- Article
8
Too Exciting to Care? When Expressing Gratitude Is a Detriment to the Brand.
- Published in:
- Journal of Advertising, 2023, v. 52, n. 2, p. 211, doi. 10.1080/00913367.2021.1990812
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- Publication type:
- Article
9
The impact of retailers' sustainability and price on consumers' responses in different cultural contexts.
- Published in:
- International Review of Retail, Distribution & Consumer Research, 2019, v. 29, n. 4, p. 430, doi. 10.1080/09593969.2019.1611619
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- Publication type:
- Article
10
Sequential Course Integration Strategy For Client-Based Project Success.
- Published in:
- Atlantic Marketing Journal, 2014, v. 3, n. 2, p. 143
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- Publication type:
- Article
11
When Frontline Employee Behavior Backfires.
- Published in:
- Journal of Service Research, 2016, v. 19, n. 3, p. 322, doi. 10.1177/1094670516633754
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- Publication type:
- Article
12
Does branding impact student recruitment: a critical evaluation.
- Published in:
- Journal of Marketing for Higher Education, 2014, v. 24, n. 1, p. 11, doi. 10.1080/08841241.2014.908454
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- Publication type:
- Article
13
Do as You Say, or I Will: Retail signal congruency in buy‐online‐pickup‐in‐store and negative word‐of‐mouth.
- Published in:
- Journal of Business Logistics, 2023, v. 44, n. 1, p. 37, doi. 10.1111/jbl.12322
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- Publication type:
- Article
14
Examining consumer reactions to sincere brands' gratitude expressions: when a simple thank you just won't do.
- Published in:
- International Journal of Advertising, 2023, v. 42, n. 3, p. 518, doi. 10.1080/02650487.2022.2082221
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- Publication type:
- Article
15
GRADUATE COLLEGE SELECTION AND ITS IMPACT ON BRANDING: A GERMAN PERSPECTIVE.
- Published in:
- Journal of Academic Administration in Higher Education, 2014, v. 10, n. 2, p. 9
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- Publication type:
- Article
16
WHEN GOOD BUSINESS RELATIONSHIPS GO BAD: A QUANTITATIVE ANALYSIS OF DARK SIDE VARIABLES IN MATURE SUPPLY CHAIN RELATIONSHIPS.
- Published in:
- Marketing Management Journal, 2019, v. 29, n. 1, p. 31
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- Publication type:
- Article