Found: 21
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Bayesian analysis of color preferences: An application for product and product line design.
- Published in:
- Color Research & Application, 2016, v. 41, n. 5, p. 445, doi. 10.1002/col.21982
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- Article
Reducing Assortment: An Attribute-Based Approach.
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- Journal of Marketing, 2001, v. 65, n. 3, p. 50, doi. 10.1509/jmkg.65.3.50.18330
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- Article
Models of Multi-Category Choice Behavior.
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- Marketing Letters, 2005, v. 16, n. 3/4, p. 239, doi. 10.1007/s11002-005-5888-y
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- Article
A useful distribution for fitting discrete data: revival of the Conway–Maxwell–Poisson distribution.
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- Journal of the Royal Statistical Society: Series C (Applied Statistics), 2005, v. 54, n. 1, p. 127, doi. 10.1111/j.1467-9876.2005.00474.x
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- Article
A Satisficing Choice Model.
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- Marketing Science, 2012, v. 31, n. 6, p. 878, doi. 10.1287/mksc.1120.0732
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- Article
Deconstructing Each Item's Category Contribution.
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- Marketing Science, 2007, v. 26, n. 3, p. 327, doi. 10.1287/mksc.1070.0270
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- Article
The Effect of Product Assortment Changes on Customer Retention.
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- Marketing Science, 2005, v. 24, n. 4, p. 616, doi. 10.1287/mksc.1050.0121
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- Article
Multiple Reference Points in Sequential Hedonic Evaluation: An Empirical Analysis.
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- Journal of Marketing Research (JMR), 2014, v. 51, n. 5, p. 563, doi. 10.1509/jmr.12.0075
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- Article
Incidental Prices and Their Effect on Willingness to Pay.
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- Journal of Marketing Research (JMR), 2004, v. 41, n. 4, p. 457, doi. 10.1509/jmkr.41.4.457.47014
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- Publication type:
- Article
A Mixture Model for Internet Search-Engine Visits.
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- Journal of Marketing Research (JMR), 2004, v. 41, n. 2, p. 206, doi. 10.1509/jmkr.41.2.206.28672
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- Article
Common Value vs. Private Value Categories in Online Auctions: A Distinction Without a Difference?
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- Decision Analysis, 2010, v. 7, n. 1, p. 86, doi. 10.1287/deca.1090.0150
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- Article
Shaping Product Perceptions.
- Published in:
- 2011
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- Publication type:
- Abstract
Incidental Prices and Their Effect on Consumer Willingness to Pay.
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- Advances in Consumer Research, 2002, v. 29, n. 1, p. 528
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- Publication type:
- Article
A methodology for creating a statistically derived shape grammar composed of non-obvious shape chunks.
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- Research in Engineering Design, 2008, v. 18, n. 4, p. 181, doi. 10.1007/s00163-007-0035-9
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- Article
Identifying product shape relationships using principal component analysis.
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- Research in Engineering Design, 2008, v. 18, n. 4, p. 163, doi. 10.1007/s00163-007-0036-8
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- Publication type:
- Article
What's in a "Name"? Impact of Use of Customer Information in E-Mail Advertisements.
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- Information Systems Research, 2012, v. 23, n. 3, p. 679, doi. 10.1287/isre.1110.0384
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- Article
Reviewing the reviewers: The impact of individual film critics on box office performance.
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- Quantitative Marketing & Economics, 2007, v. 5, n. 4, p. 401, doi. 10.1007/s11129-007-9029-1
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- Publication type:
- Article
Is silence golden? An inquiry into the meaning of silence in professional product evaluations.
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- Quantitative Marketing & Economics, 2006, v. 4, n. 2, p. 119, doi. 10.1007/s11129-006-3181-x
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- Article
The Role of Retail Competition, Demographics and Account Retail Strategy as Drivers of Promotional Sensitivity.
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- Quantitative Marketing & Economics, 2004, v. 2, n. 2, p. 169, doi. 10.1023/B:QMEC.0000027777.29554.8b
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- Publication type:
- Article
Should Consumers Use the Halo to Form Product Evaluations?
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- Management Science, 2008, v. 54, n. 1, p. 217, doi. 10.1287/mnsc.1070.0742
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- Publication type:
- Article
A Bayesian Model for Prelaunch Sales Forecasting of Recorded Music.
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- Management Science, 2003, v. 49, n. 2, p. 179, doi. 10.1287/mnsc.49.2.179.12744
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- Article