Found: 11
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Stuck in the Past: Why Managers Persist with New Product Failures.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 2, p. 108, doi. 10.1509/jmkg.70.2.108
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- Article
Clicks and Mortar: The Effect of On-line Activities on Off-line Sales.
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- Marketing Letters, 2003, v. 14, n. 1, p. 21, doi. 10.1023/A:1022854017292
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- Article
Complementary Goods: Creating, Capturing, and Competing for Value.
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- Marketing Science, 2013, v. 32, n. 4, p. 554, doi. 10.1287/mksc.2013.0785
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- Article
Contingent Pricing to Reduce Price Risks.
- Published in:
- Marketing Science, 2004, v. 23, n. 1, p. 146, doi. 10.1287/mksc.1030.0030
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- Article
Customer Referral Management: Optimal Reward Programs.
- Published in:
- Marketing Science, 2001, v. 20, n. 1, p. 82, doi. 10.1287/mksc.20.1.82.10195
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- Article
Research Note: Overselling with Opportunistic Cancellations.
- Published in:
- Marketing Science, 1999, v. 18, n. 4, p. 605, doi. 10.1287/mksc.18.4.605
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- Article
The Design and Introduction of Product Lines When Consumer Valuations are Uncertain.
- Published in:
- Production & Operations Management, 2014, v. 23, n. 9, p. 1539, doi. 10.1111/poms.12167
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- Article
The Economics of Service Upgrades.
- Published in:
- Journal of Service Research, 2005, v. 7, n. 3, p. 234, doi. 10.1177/1094670504271148
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- Article
Setting Referral Fees in Affiliate Marketing.
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- Journal of Service Research, 2003, v. 5, n. 4, p. 303, doi. 10.1177/1094670503005004003
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- Article
New Directions in Reference Price Research.
- Published in:
- Advances in Consumer Research, 1997, v. 24, n. 1, p. 328
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- Article
Ownership coordination in a channel: Incentives, returns, and negotiations.
- Published in:
- Quantitative Marketing & Economics, 2010, v. 8, n. 4, p. 461, doi. 10.1007/s11129-010-9090-z
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- Article