Works by Bijmolt, Tammo H. A.

Results: 28

Determinants of Social Contagion during New Product Adoption.

Published in:

Journal of Product Innovation Management, 2012, v. 29, n. 4, p. 623, doi. 10.1111/j.1540-5885.2012.00929.x

By:

Langley, David J.;
Bijmolt, Tammo H. A.;
Ortt, J. Roland;
Pals, Nico

Publication type:

Article

Will It Spread or Not? The Effects of Social Influences and Network Topology on Innovation Diffusion.

Published in:

Journal of Product Innovation Management, 2010, v. 27, n. 2, p. 267, doi. 10.1111/j.1540-5885.2010.00714.x

By:

Delre, Sebastiano A.;
Jager, Wander;
Bijmolt, Tammo H. A.;
Janssen, Marco A.

Publication type:

Article

Adoption of the Website and Mobile App of a Preventive Health Program Across Neighborhoods With Different Socioeconomic Conditions in the Netherlands: Longitudinal Study.

Published in:

JMIR Human Factors, 2022, v. 9, n. 1, p. 1, doi. 10.2196/32112

By:

Agachi, Elena;
Bijmolt, Tammo H. A.;
Mierau, Jochen O.;
van Ittersum, Koert

Publication type:

Article

Children's understanding of TV advertising: Effects of age, gender, and parental influence.

Published in:

Journal of Consumer Policy, 1998, v. 21, n. 2, p. 171, doi. 10.1023/A:1006831206697

By:

Bijmolt, Tammo H. A.;
Claassen, Wilma

Publication type:

Article

Synergistic and cannibalization effects in a partnership loyalty program.

Published in:

Journal of the Academy of Marketing Science, 2021, v. 49, n. 5, p. 1021, doi. 10.1007/s11747-020-00759-7

By:

Dorotic, Matilda;
Fok, Dennis;
Verhoef, Peter C.;
Bijmolt, Tammo H. A.

Publication type:

Article

Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 3, p. 499, doi. 10.1007/s11747-019-00666-6

By:

Schmidt, Jonas;
Bijmolt, Tammo H. A.

Publication type:

Article

Benchmarking Sports Sponsorship Performance: Efficiency Assessment With Data Envelopment Analysis.

Published in:

Journal of Sport Management, 2016, v. 30, n. 4, p. 411, doi. 10.1123/jsm.2015-0117

By:

Walraven, Merel;
Koning, Ruud H.;
Bijmolt, Tammo H. A.;
Los, Bart

Publication type:

Article

Optimizing Retail Assortments.

Published in:

Marketing Science, 2013, v. 32, n. 5, p. 699, doi. 10.1287/mksc.2013.0800

By:

Rooderkerk, Robert P.;
van Heerde, Harald J.;
Bijmolt, Tammo H. A.

Publication type:

Article

Dynamic Effects of Sponsoring: How Sponsorship Awareness Develops Over Time.

Published in:

Journal of Advertising, 2014, v. 43, n. 2, p. 142, doi. 10.1080/00913367.2013.835754

By:

Walraven, Merel;
Bijmolt, Tammo H. A.;
Koning, Ruud H.

Publication type:

Article

Strategic Marketing Research.

Published in:

Journal of Marketing Management, 1996, v. 12, n. 1-3, p. 83, doi. 10.1080/0267257X.1996.9964402

By:

Bijmolt, Tammo H. A.;
Frambach, Ruud T.;
Verhallen, Theo M. M.

Publication type:

Article

Spatial Dependence and Heterogeneity in Bayesian Factor Analysis: A Cross-National Investigation of Schwartz Values.

Published in:

Multivariate Behavioral Research, 2012, v. 47, n. 6, p. 803, doi. 10.1080/00273171.2012.731927

By:

Stakhovych, Stanislav;
Bijmolt, Tammo H. A.;
Wedel, Michel

Publication type:

Article

The Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture Market.

Published in:

Journal of Marketing Research (JMR), 2016, v. 53, n. 4, p. 608, doi. 10.1509/jmr.14.0097

By:

DELRE, SEBASTIANO A.;
BROEKHUIZEN, THIJS L. J.;
BIJMOLT, TAMMO H. A.

Publication type:

Article

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors.

Published in:

Journal of Marketing Research (JMR), 2016, v. 53, n. 3, p. 297, doi. 10.1509/jmr.14.0380

By:

ROSARIO, ANA BABIĆ;
SOTGIU, FRANCESCA;
DE VALCK, KRISTINE;
BIJMOLT, TAMMO H. A.

Publication type:

Article

Decomposing the Promotional Revenue Bump for Loyalty Program Members Versus Nonmembers.

Published in:

Journal of Marketing Research (JMR), 2005, v. 42, n. 4, p. 443, doi. 10.1509/jmkr.2005.42.4.443

By:

Van Heerde, Harald J.;
Bijmolt, Tammo H. A.

Publication type:

Article

New Empirical Generalizations on the Determinants of Price Elasticity.

Published in:

Journal of Marketing Research (JMR), 2005, v. 42, n. 2, p. 141, doi. 10.1509/jmkr.42.2.141.62296

By:

BIJMOLT, TAMMO H. A.;
VAN HEERDE, HARALD J.;
PIETERS, RIK G. M.

Publication type:

Article

Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products.

Published in:

Journal of Marketing, 2014, v. 78, n. 2, p. 52, doi. 10.1509/jm.11.0592

By:

Risselada, Hans;
Verhoef, Peter C.;
Bijmolt, Tammo H. A.

Publication type:

Article

PROVIDING INFORMATION AND ENABLING TRANSACTIONS: WHICH WEBSITE FUNCTION IS MORE IMPORTANT FOR SUCCESS?

Published in:

Journal of Electronic Commerce Research, 2015, v. 16, n. 2, p. 81

By:

Hoekstra, Janny C.;
Huizingh, Eelko K. R. E.;
Bijmolt, Tammo H. A.;
Krawczyk, Adriana C.

Publication type:

Article

When Offline Stores Reduce Online Returns.

Published in:

Sustainability (2071-1050), 2022, v. 14, n. 13, p. 7829, doi. 10.3390/su14137829

By:

Hirche, Christian F.;
Bijmolt, Tammo H. A.;
Gijsenberg, Maarten J.

Publication type:

Article

Search Engine Advertising Effectiveness in a Multimedia Campaign.

Published in:

International Journal of Electronic Commerce, 2014, v. 18, n. 3, p. 7, doi. 10.2753/JEC1086-4415180301

By:

Zenetti, German;
Bijmolt, Tammo H. A.;
Leeflang, Peter S. H.;
Klapper, Daniel

Publication type:

Article

Evaluating the impact of VAT-free promotion: the role of loyalty program membership and category characteristics.

Published in:

Marketing Letters, 2021, v. 32, n. 4, p. 455, doi. 10.1007/s11002-021-09565-9

By:

Vafainia, Saeid;
Breugelmans, Els;
Bijmolt, Tammo H. A.

Publication type:

Article

Investigating Rewards and Deposit Contract Financial Incentives for Physical Activity Behavior Change Using a Smartphone App: Randomized Controlled Trial.

Published in:

Journal of Medical Internet Research, 2022, v. 24, n. 10, p. N.PAG, doi. 10.2196/38339

By:

Buisonjé, David R de;
Reijnders, Thomas;
Rodrigues, Talia R Cohen;
Prabhakaran, Santhanam;
Kowatsch, Tobias;
Lipman, Stefan A;
Bijmolt, Tammo H A;
Breeman, Linda D;
Janssen, Veronica R;
Kraaijenhagen, Roderik A;
Kemps, Hareld M C;
Evers, Andrea W M

Publication type:

Article

Store sales evaluation and prediction using spatial panel data models of sales components.

Published in:

Spatial Economic Analysis, 2022, v. 17, n. 1, p. 127, doi. 10.1080/17421772.2021.1916574

By:

Hunneman, Auke;
Elhorst, J. Paul;
Bijmolt, Tammo H. A.

Publication type:

Article

A Comparison of Multidimensional Scaling Methods for Perceptual Mapping.

Published in:

Journal of Marketing Research (JMR), 1999, v. 36, n. 2, p. 277, doi. 10.2307/3152099

By:

Bijmolt, Tammo H. A.;
Wedel, Michel

Publication type:

Article

GENERALIZED CANONICAL CORRELATION ANALYSIS OF MATRICES WITH MISSING ROWS: A SIMULATION STUDY.

Published in:

Psychometrika, 2006, v. 71, n. 2, p. 323, doi. 10.1007/s11336-004-1168-9

By:

Van De Velden, Michel;
Bijmolt, Tammo H. A.

Publication type:

Article

Discrete time, discrete state latent Markov modelling for assessing and predicting household acquisitions of financial products.

Published in:

Journal of the Royal Statistical Society: Series A (Statistics in Society), 2007, v. 170, n. 4, p. 955, doi. 10.1111/j.1467-985X.2007.00478.x

By:

Paas, Leonard J.;
Vermunt, Jeroen K.;
Bijmolt, Tammo H. A.

Publication type:

Article

Analytics for Customer Engagement.

Published in:

Journal of Service Research, 2010, v. 13, n. 3, p. 341, doi. 10.1177/1094670510375603

By:

Bijmolt, Tammo H. A.;
Leeflang, Peter S. H.;
Block, Frank;
Eisenbeiss, Maik;
Hardie, Bruce G. S.;
Lemmens, Aurélie;
Saffert, Peter

Publication type:

Article

Staying Power of Churn Prediction Models.

Published in:

Journal of Interactive Marketing, 2010, v. 24, n. 3, p. 198, doi. 10.1016/j.intmar.2010.04.002

By:

Risselada, Hans;
Verhoef, Peter C.;
Bijmolt, Tammo H. A.

Publication type:

Article