Market claims and efficacy information in direct‐to‐consumer prescription drug print advertisements.
- Published in:
- Psychology & Marketing, 2019, v. 36, n. 8, p. 747, doi. 10.1002/mar.21209
- By:
- Publication type:
- Article
Works by Betts, Kevin R.
Results: 19
1
2
Correction of Overstatement and Omission in Direct-to-Consumer Prescription Drug Advertising.
- Published in:
- Journal of Communication, 2015, v. 65, n. 4, p. 596, doi. 10.1111/jcom.12167
- By:
- Publication type:
- Article
3
Disease Awareness and Prescription Drug Communications on Television: Evidence for Conflation and Misleading Product Impressions.
- Published in:
- Health Communication, 2024, v. 39, n. 13, p. 3405, doi. 10.1080/10410236.2024.2323839
- By:
- Publication type:
- Article
4
Implied Claims in Drug Advertising: A Review of Recent Literature and Regulatory Actions.
- Published in:
- Health Communication, 2024, v. 39, n. 4, p. 652, doi. 10.1080/10410236.2023.2179717
- By:
- Publication type:
- Article
5
Detecting and Reporting Deceptive Prescription Drug Promotion: Differences Across Consumer and Physician Audiences and by Number and Type of Deceptive Claims and Tactics.
- Published in:
- Health Communication, 2022, v. 37, n. 13, p. 1609, doi. 10.1080/10410236.2021.1909264
- By:
- Publication type:
- Article
6
Physician response to contextualized price-comparison claims in prescription drug advertising.
- Published in:
- Journal of Communication in Healthcare, 2017, v. 10, n. 3, p. 195, doi. 10.1080/17538068.2017.1365999
- By:
- Publication type:
- Article
7
Empirical Procedure to Evaluate Misinformation Rejection and Deception in Mediated Communication Contexts.
- Published in:
- Communication Theory (1050-3293), 2022, v. 32, n. 1, p. 25, doi. 10.1093/ct/qtab011
- By:
- Publication type:
- Article
8
An Empirical Examination of the FDAAA-Mandated Toll-Free Statement for Consumer Reporting of Side Effects in Direct-to-Consumer Television Advertisements.
- Published in:
- Journal of Public Policy & Marketing, 2016, v. 35, n. 1, p. 108, doi. 10.1509/jppm.14.077
- By:
- Publication type:
- Article
9
Consumer Reactions to Price Comparison and Disclosure Information in Prescription Drug Print Advertising.
- Published in:
- Journal of Consumer Affairs, 2019, v. 53, n. 3, p. 1255, doi. 10.1111/joca.12227
- By:
- Publication type:
- Article
10
Strong shared representations promote schema-consistent memory errors in groups*.
- Published in:
- Group Processes & Intergroup Relations, 2013, v. 16, n. 6, p. 734, doi. 10.1177/1368430213486206
- By:
- Publication type:
- Article
11
Assessing the Inclusion of Foil Items in a Scale to Measure Recognition of Health Messages.
- Published in:
- Communication Methods & Measures, 2021, v. 15, n. 3, p. 211, doi. 10.1080/19312458.2020.1768520
- By:
- Publication type:
- Article
12
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users.
- Published in:
- Health Marketing Quarterly, 2022, v. 39, n. 1, p. 4, doi. 10.1080/07359683.2021.1989747
- By:
- Publication type:
- Article
13
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers.
- Published in:
- Health Marketing Quarterly, 2016, v. 33, n. 4, p. 291, doi. 10.1080/07359683.2016.1238262
- By:
- Publication type:
- Article
14
Collaborative Group Memory: Processes, Performance, and Techniques for Improvement.
- Published in:
- Social & Personality Psychology Compass, 2010, v. 4, n. 2, p. 119, doi. 10.1111/j.1751-9004.2009.00252.x
- By:
- Publication type:
- Article
15
Individual- and Ad-Level Predictors of Perceptions of Serious and Actionable Risks in Direct-to-Consumer Prescription Drug TV Advertising.
- Published in:
- 2019
- By:
- Publication type:
- journal article
16
Taking Repeated Exposure into Account: An Experimental Study of Direct-To-Consumer Prescription Drug Television Ad Effects.
- Published in:
- 2019
- By:
- Publication type:
- journal article
17
Consumers' Understanding of FDA Approval Requirements and Composite Scores in Direct-to-Consumer Prescription Drug Print Ads.
- Published in:
- 2016
- By:
- Publication type:
- journal article
18
Disease Information in Direct-to-Consumer Prescription Drug Print Ads.
- Published in:
- 2016
- By:
- Publication type:
- journal article
19
Awareness of the Food and Drug Administration's Bad Ad Program and Education Regarding Pharmaceutical Advertising: A National Survey of Prescribers in Ambulatory Care Settings.
- Published in:
- 2015
- By:
- Publication type:
- journal article