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Statistical Analysis of Choice Experiments and Surveys.
- Published in:
- Marketing Letters, 2005, v. 16, n. 3/4, p. 183, doi. 10.1007/s11002-005-5884-2
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- Article
Market Segmentation Research: Beyond Within and Across Group Differences.
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- Marketing Letters, 2002, v. 13, n. 3, p. 233, doi. 10.1023/A:1020226922683
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- Article
Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling.
- Published in:
- Marketing Letters, 1999, v. 10, n. 3, p. 219, doi. 10.1023/A:1008054316179
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- Article
Estimating the Impact of Displays and Other Merchandising Support on Retail Brand Sales: Partial Pooling with Examples.
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- Marketing Letters, 1999, v. 10, n. 1, p. 87, doi. 10.1023/A:1008043325970
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- Article
The Impact of Heterogeneity and Ill-Conditioning on Diffusion Model Parameter Estimates.
- Published in:
- Marketing Science, 2002, v. 21, n. 2, p. 209, doi. 10.1287/mksc.21.2.209.151
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- Article
WHY DOES THE NBD MODEL WORK? ROBUSTNESS IN REPRESENTING PRODUCT PURCHASES, BRAND PURCHASES AND IMPERFECTLY RECORDED PURCHASES.
- Published in:
- Marketing Science, 1985, v. 4, n. 3, p. 255, doi. 10.1287/mksc.4.3.255
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- Article
A Multiple-Item Model of Paired Comparisons: Separating Chance from Latent Preference.
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- Journal of Marketing Research (JMR), 2000, v. 37, n. 4, p. 514, doi. 10.1509/jmkr.37.4.514.18792
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- Article
Predicting Behavior from Intention-to-Buy Measures: The Parametric Case.
- Published in:
- Journal of Marketing Research (JMR), 1995, v. 32, n. 2, p. 176, doi. 10.2307/3152046
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- Article
Measuring the Short-Term Effect of In-Store Promotion and Retail Advertising on Brand Sales: A Factorial Experiment.
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- Journal of Marketing Research (JMR), 1991, v. 28, n. 2, p. 202, doi. 10.2307/3172808
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- Article
Testing Alternative Econometric Models on the Existence of Advertising Threshold Effect.
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- Journal of Marketing Research (JMR), 1984, v. 21, n. 3, p. 298, doi. 10.2307/3151606
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- Article
Willingness to Supply Human Body Parts: Some Empirical Results.
- Published in:
- Journal of Consumer Research, 1977, v. 4, n. 3, p. 131, doi. 10.1086/208688
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- Article
ECONOMETRIC ESTIMATION OF HALO EFFECT: SINGLE VS SIMULTANEOUS EQUATION MODELS.
- Published in:
- Advances in Consumer Research, 1978, v. 5, n. 1, p. 477
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- Article
Modeling Purchasing Behavior with Sudden "Death": A Flexible Customer Lifetime Model.
- Published in:
- Management Science, 2012, v. 58, n. 5, p. 1012, doi. 10.1287/mnsc.1110.1461
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- Article
The diffusion of marketing science in the practitioners' community: opening the black box.
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- Applied Stochastic Models in Business & Industry, 2005, v. 21, n. 4/5, p. 289, doi. 10.1002/asmb.553
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- Article