Found: 11
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What is not beautiful should match: how attractiveness similarity affects consumer responses to advertising.
- Published in:
- Marketing Letters, 2017, v. 28, n. 4, p. 509, doi. 10.1007/s11002-017-9428-3
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- Article
WTG (Way to Go)! How to Take Gamification Research in Marketing to the Next Level.
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- Marketing ZFP - Journal of Research & Management, 2018, v. 40, n. 4, p. 44, doi. 10.15358/0344-1369-2018-4-44
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- Article
Do You Like Being Labeled a 60-Plus? How Retirees Develop Group Identification and Evaluate Age-Related Labels.
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- Marketing ZFP - Journal of Research & Management, 2015, v. 37, n. 2, p. 79, doi. 10.15358/0344-1369-2015-2-79
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- Article
Facetten der Kongruenz Persönlichkeitsbasierte Ähnlichkeit von Marke und Testimonial als Determinanten wahrgenommener Passung und Kaufwahrscheinlichkeit.
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- Marketing ZFP - Journal of Research & Management, 2010, p. 5
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- Article
Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX].
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- Journal of Interactive Marketing, 2018, v. 43, p. 98, doi. 10.1016/j.intmar.2018.03.002
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- Article
I do not want to set my own price! Indirect effects of emotions and moderation effects of skepticism explain reduced use intentions towards participative pricing models.
- Published in:
- PLoS ONE, 2023, v. 17, n. 2, p. 1, doi. 10.1371/journal.pone.0275499
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- Article
Support for quotas for women in leadership: The influence of gender stereotypes.
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- Human Resource Management, 2018, v. 57, n. 4, p. 869, doi. 10.1002/hrm.21882
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- Article
Acculturation of Erasmus students: Using the multidimensional individual difference acculturation model framework.
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- International Journal of Psychology, 2019, v. 54, n. 6, p. 739, doi. 10.1002/ijop.12526
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- Article
Meta-Analytic Guidelines for Evaluating Single-Item Reliabilities of Personality Instruments.
- Published in:
- Assessment, 2014, v. 21, n. 3, p. 272, doi. 10.1177/1073191113498267
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- Article
“Yes You Can” – How to Reduce the Collective Action Problem For Sustainable Consumer Behavior.
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- Advances in Consumer Research, 2020, v. 48, p. 406
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- Article
Greening the competitive advantage: antecedents and consequences of green brand equity.
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- Quality & Quantity, 2016, v. 50, n. 4, p. 1727, doi. 10.1007/s11135-015-0232-y
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- Article