The Eyes Have It: How a Car's Face Influences Consumer Categorization and Evaluation of Product Line Extensions.
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- Psychology & Marketing, 2012, v. 29, n. 1, p. 36, doi. 10.1002/mar.20501
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Works matching AU Befurt, Rene
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Disjunctions of Conjunctions, Cognitive Simplicity, and Consideration Sets.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 3, p. 485, doi. 10.1509/jmkr.47.3.485
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