Found: 6
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Communicating Brands in Television Advertising.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 2, p. 236, doi. 10.1177/0022243719892576
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- Publication type:
- Article
Book Reviews.
- Published in:
- Journal of Common Market Studies, 2010, v. 48, n. 3, p. 759, doi. 10.1111/j.1468-5965.2010.02072_1.x
- By:
- Publication type:
- Article
Business, Government, and EU Accession: Strategic Partnership and Conflict – By E.A. Iankova.
- Published in:
- 2010
- By:
- Publication type:
- Book Review
The Effect of Content on Zapping in TV Advertising.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 2, p. 275, doi. 10.1177/00222429221105818
- By:
- Publication type:
- Article
Does It Pay to Be Real? Understanding Authenticity in TV Advertising.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 1, p. 24, doi. 10.1177/0022242918815880
- By:
- Publication type:
- Article
Making new enemies: How suppliers' digital disintermediation strategy shifts consumers' use of incumbent offerings.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 3, p. 672, doi. 10.1007/s11747-023-00963-1
- By:
- Publication type:
- Article