Works by Bearden, William O.

Results: 94

Influences on what consumers know and what they think they know regarding marketer pricing tactics.

Published in:

Psychology & Marketing, 2007, v. 24, n. 2, p. 117, doi. 10.1002/mar.20155

By:

Carlson, Jay P.;
Bearden, William O.;
Hardesty, David M.

Publication type:

Article

Reference Group Influence on Product and Brand Purchase Decisions.

Published in:

Journal of Consumer Research, 1982, v. 9, n. 2, p. 183, doi. 10.1086/208911

By:

Bearden, William O.;
Etzel, Micheal J.

Publication type:

Article

Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions.

Published in:

Journal of Consumer Research, 1982, v. 9, n. 1, p. 38, doi. 10.1086/208894

By:

Shimp, Terence A.;
Bearden, William O.

Publication type:

Article

Determinants of Physician and Pharmacist Support of Generic Drugs.

Published in:

Journal of Consumer Research, 1980, v. 7, n. 2, p. 121, doi. 10.1086/208801

By:

Bearden, William O.;
Mason, J. Barry

Publication type:

Article

Family Income Effects on Measurement of Children's Attitudes Toward Television Commercials.

Published in:

Journal of Consumer Research, 1979, v. 6, n. 3, p. 308, doi. 10.1086/208772

By:

Bearden, William O.;
Teel, Jesse E.;
Wright, Robert R.

Publication type:

Article

CORRELATES OF CONSUMER SUSCEPTIBILITY TO COUPONS IN NEW GROCERY PRODUCT INTRODUCTIONS.

Published in:

Journal of Advertising, 1980, v. 9, n. 3, p. 31, doi. 10.1080/00913367.1980.10673328

By:

Teel, Jesse E.;
Williams, Robert H.;
Bearden, William O.

Publication type:

Article

CONSUMER MAGAZINES--AN EFFICIENT MEDIUM FOR REACHING ORGANIZATIONAL BUYERS.

Published in:

Journal of Advertising, 1979, v. 8, n. 2, p. 8, doi. 10.1080/00913367.1979.10717970

By:

Bearden, William O.;
Teel, Jesse E.;
Durand, Richard M.;
Williams, Robert H.

Publication type:

Article

Weekly Variation in Audience Delivery Of TV Advertising Schedules.

Published in:

Journal of Advertising, 1977, v. 6, n. 4, p. 36, doi. 10.1080/00913367.1977.10672724

By:

Teel, Jesse E.;
Durand, Richard M.;
Bearden, William O.

Publication type:

Article

Perceived Risk and Elderly Perceptions of Generic Drug Prescribing1.

Published in:

Gerontologist, 1979, v. 19, n. 2, p. 191, doi. 10.1093/geront/19.2.191

By:

Bearden, William O.;
Mason, J. Barry;
Smith, Edward M.

Publication type:

Article

Profiling the Shopping Behavior of Elderly Consumers1.

Published in:

Gerontologist, 1978, v. 18, n. 5_Part_1, p. 454, doi. 10.1093/geront/18.5_part_1.454

By:

Mason, J. Barry;
Bearden, William O.

Publication type:

Article

INVENTORY CONTROL AND FORECASTING FOR FINISHED GOODS WITH SEASONAL DEMAND PATTERNS.

Published in:

Industrial Management, 1977, v. 19, n. 1, p. 7

By:

Bearden, William O.

Publication type:

Article

Customer Contact and the Evaluation of Service Experiences: Propositions and Implications for the Design of Services.

Published in:

Psychology & Marketing, 1998, v. 15, n. 8, p. 793, doi. 10.1002/(SICI)1520-6793(199812)15:8<793::AID-MAR5>3.0.CO;2-0

By:

Bearden, William O.;
Malhotra, Manoj K.;
Uscátegui, Kelly H.

Publication type:

Article

Consumer Susceptibility to Interpersonal Influence and Attributional Sensitivity.

Published in:

Psychology & Marketing, 1992, v. 9, n. 5, p. 379, doi. 10.1002/mar.4220090504

By:

Netemeyer, Richard G.;
Bearden, William O.;
Teel, Jesse E.

Publication type:

Article

Variations in consumer perceptions of media credibility across information categories.

Published in:

Journal of Applied Communication Research, 1979, v. 7, n. 1, p. 9, doi. 10.1080/00909887909365186

By:

Durand, Richard M.;
Bearden, William O.;
Teel, Jesse E.

Publication type:

Article

Descriptive audience profiles of diferent daily newspaper sections.

Published in:

Journal of Applied Communication Research, 1978, v. 6, n. 1, p. 31, doi. 10.1080/00909887809360253

By:

Bearden, William O.;
Teel, Jesse E.;
Durand, Richard M.

Publication type:

Article

Family Income, TV Viewing And Children's Cereal Ratings.

Published in:

Journalism Quarterly, 1980, v. 57, n. 2, p. 327, doi. 10.1177/107769908005700221

By:

Reid, Leonard N.;
Bearden, William O.;
Teel, Jesse E.

Publication type:

Article

Racial Differences in Perceptions of Media Advertising Credibility.

Published in:

Journalism Quarterly, 1979, v. 56, n. 3, p. 562, doi. 10.1177/107769907905600314

By:

Durand, Richard M.;
Teel Jr., Jesse E.;
Bearden, William O.

Publication type:

Article

NORMATIVE AND ATTITUDINAL CONTROL AS MODERATING INFLUENCES ON MARIJUANA USE.

Published in:

Journal of Health & Social Behavior, 1978, v. 19, n. 2, p. 199, doi. 10.2307/2136535

By:

Bearden, William O.;
Woodside, Arch G.

Publication type:

Article

A Measure of Long-Term Orientation: Development and Validation.

Published in:

Journal of the Academy of Marketing Science, 2006, v. 34, n. 3, p. 456, doi. 10.1177/0092070306286706

By:

Bearden, William O.;
Money, R. Bruce;
Nevins, Jennifer L.

Publication type:

Article

The Effects of Price on Brand Extension Evaluations: The Moderating Role of Extension Similarity.

Published in:

Journal of the Academy of Marketing Science, 2002, v. 30, n. 2, p. 131, doi. 10.1177/03079459994380

By:

Taylor, Valerie A.;
Bearden, William O.

Publication type:

Article

Transaction Utility Effects When Quality is Uncertain.

Published in:

Journal of the Academy of Marketing Science, 1997, v. 25, n. 1, p. 45, doi. 10.1007/BF02894508

By:

Urbany, Joel E.;
Bearden, William O.;
Kaicker, Ajit;
Smith-de Borrero, Melinda

Publication type:

Article

A comparative analysis of two models of behavioral intention.

Published in:

Journal of the Academy of Marketing Science, 1992, v. 20, n. 1, p. 49, doi. 10.1007/BF02723475

By:

Netemeyer, Richard G.;
Bearden, William O.

Publication type:

Article

Resistance to Technological Innovations: An Examination of the Role of Self-Efficacy and Performance Satisfaction.

Published in:

Journal of the Academy of Marketing Science, 1991, v. 19, n. 4, p. 297, doi. 10.1007/BF02726504

By:

Ellen, Pam Scholder;
Bearden, William O.;
Sharma, Subhash

Publication type:

Article

Perceived Conduct and Professional Ethics Among Marketing Faculty.

Published in:

Journal of the Academy of Marketing Science, 1990, v. 18, n. 3, p. 185, doi. 10.1007/BF02726470

By:

Mason, J. Barry;
Bearden, William O.;
Richardson, Lynne Davis

Publication type:

Article

Dimensions Of Consumer Satisfaction/Dissatisfaction With Services: The Case Of Electric Utilities.

Published in:

Journal of the Academy of Marketing Science, 1978, v. 6, n. 4, p. 278, doi. 10.1007/BF02732312

By:

Bearden, William O.;
Durand, Richard M.;
Mason, J. Barry;
Tell Jr., Jesse E.

Publication type:

Article

Psychographic Profiles of Media Usage Segments.

Published in:

Journal of the Academy of Marketing Science, 1977, v. 5, n. 4, p. 379, doi. 10.1007/BF02722068

By:

Teel Jr., Jesse E.;
Bearden, William O.;
Durand, Richard M.

Publication type:

Article

Situational and Brand Attitude Models of Consumer Choice Behavior.

Published in:

Journal of the Academy of Marketing Science, 1976, v. 4, n. 3, p. 566, doi. 10.1007/BF02729769

By:

Bearden, William O.;
Woodside, Arch G.;
Clapper, James M.

Publication type:

Article

VARYING THE CONTENT OF JOB ADVERTISEMENTS.

Published in:

Journal of Advertising, 2006, v. 35, n. 1, p. 123, doi. 10.2753/JOA0091-3367350108

By:

Feldman, Daniel C.;
Bearden, William O.;
Hardesty, David M.

Publication type:

Article

Brand Familiarity and Invoice Price Effects on Consumer Evaluations: The Moderating Role of Skepticism Toward Advertising.

Published in:

Journal of Advertising, 2002, v. 31, n. 2, p. 1, doi. 10.1080/00913367.2002.10673663

By:

Hardesty, David M.;
Carlson, Jay P.;
Bearden, William O.

Publication type:

Article

Keeping it all without being buried alive: Understanding product retention tendency

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2012, v. 22, n. 2, p. 224, doi. 10.1016/j.jcps.2011.05.003

By:

Haws, Kelly L.;
Naylor, Rebecca Walker;
Coulter, Robin A.;
Bearden, William O.

Publication type:

Article

ATTITUDINAL AND NORMATIVE DIMENSIONS OF OPINION LEADERS AND NONLEADERS.

Published in:

Journal of Psychology, 1979, v. 101, n. 2, p. 305, doi. 10.1080/00223980.1979.9915086

By:

Arie, Oded Gur;
Durand, Richard M.;
Bearden, William O.

Publication type:

Article

Businesses Beware.

Published in:

Journal of Service Research, 2018, v. 21, n. 2, p. 184, doi. 10.1177/1094670517738366

By:

Komarova Loureiro, Yuliya;
Haws, Kelly L.;
Bearden, William O.

Publication type:

Article

An Assessment of Chronic Regulatory Focus Measures.

Published in:

Journal of Marketing Research (JMR), 2010, v. 47, n. 5, p. 967, doi. 10.1509/jmkr.47.5.967

By:

Haws, Kelly L;
Dholakia, Utpal M;
Bearden, William O

Publication type:

Article

Interpreting LISREL Estimates of Explained Variance in Nonrecursive Structural Equation Models.

Published in:

Journal of Marketing Research (JMR), 1986, v. 23, n. 2, p. 164, doi. 10.2307/3151663

By:

Teel Jr., Jesse E.;
Bearden, William O.;
Sharma, Subhash

Publication type:

Article

Selected Determinants of Consumer Satisfaction and Complaint Reports.

Published in:

Journal of Marketing Research (JMR), 1983, v. 20, n. 1, p. 21, doi. 10.2307/3151408

By:

Bearden, William O.;
Teel, Jesse E.

Publication type:

Article

Sample Size Effects on Chi Square and Other Statistics Used in Evaluating Causal Models.

Published in:

Journal of Marketing Research (JMR), 1982, v. 19, n. 4, p. 425, doi. 10.2307/3151716

By:

Bearden, William O.;
Sharma, Subhash;
Teel, Jesse E.

Publication type:

Article

The Use of Extrinsic Cues to Facilitate Product Adoption.

Published in:

Journal of Marketing Research (JMR), 1982, v. 19, n. 2, p. 229, doi. 10.2307/3151623

By:

Bearden, William O.;
Shimp, Terence A.

Publication type:

Article

Attentive Audience Delivery of TV Advertising Schedules.

Published in:

Journal of Marketing Research (JMR), 1981, v. 18, n. 2, p. 187, doi. 10.2307/3150953

By:

Bearden, William O.;
Headen, Robert S.;
Klompmaker, Jay E.;
Teel, Jesse E.

Publication type:

Article

Attributions and Conformity in Illicit Consumption: The Mediating Role of Group Attractiveness.

Published in:

Journal of Public Policy & Marketing, 2001, v. 20, n. 1, p. 84, doi. 10.1509/jppm.20.1.84.17283

By:

Rose, Randall L.;
Bearden, William O.;
Manning, Kenneth C.

Publication type:

Article

Using Individual Differences to Segment the "Market" for an Attribution-Based Substance Abuse Intervention Program.

Published in:

Journal of Public Policy & Marketing, 1996, v. 15, n. 2, p. 252

By:

Rose, Randall L.;
Bearden, William O.;
Manning, Kenneth C.

Publication type:

Article

Priced just for me: The role of interpersonal attachment style on consumer responses to customized pricing.

Published in:

Journal of Consumer Behaviour, 2017, v. 16, n. 6, p. e26, doi. 10.1002/cb.1651

By:

David, Meredith E.;
Bearden, William O.;
Haws, Kelly L.

Publication type:

Article

Looking Back.

Published in:

Advances in Consumer Research, 2019, v. 47, p. 4

By:

Bearden, William O.

Publication type:

Article

The Bottom Dollar Effect: How Resource Availability Influences Perceived Value and Satisfaction.

Published in:

2013

By:

Soster, Robin L.;
Gershoff, Andrew D.;
Bearden, William O.

Publication type:

Abstract

Happiness from Giving: When Consumers Misforecast Their Affective Responses to Prosocial Behavior.

Published in:

2013

By:

Robinson, Stefanie;
Irmak, Caglar;
Bearden, William O.

Publication type:

Abstract

Is Negative Brand Publicity Always Damaging? The Moderating Role of Power.

Published in:

Advances in Consumer Research, 2011, v. 38, p. 843

By:

Norton, David A.;
Monga, Alokparna (Sonia);
Bearden, William O.

Publication type:

Article

To Have and to Hold? Implications of Disposition Tendencies for Consumer Research.

Published in:

Advances in Consumer Research, 2008, v. 35, p. 764

By:

Naylor, Rebecca W.;
Bearden, William O.;
Coulter, Robin

Publication type:

Article

Examining Alternative Operational Measures of Internal Reference Prices.

Published in:

Advances in Consumer Research, 1992, v. 19, n. 1, p. 629

By:

Bearden, William O.;
Kaicker, Ajit;
Smith de Borrero, Melinda;
Urbany, Joel E.

Publication type:

Article

Further Validation of the Consumer Susceptibility to Interpersonal Influence Scale.

Published in:

Advances in Consumer Research, 1990, v. 17, n. 1, p. 770

By:

Bearden, William O.;
Netemeyer, Richard G.;
Teel, Jesse E.

Publication type:

Article

Self-Monitoring and Reactions To Image Appeals and Claims About Product Quality.

Published in:

Advances in Consumer Research, 1989, v. 16, n. 1, p. 703

By:

Bearden, William O.;
Shuptrine, F. Kelly;
Teel, Jesse E.

Publication type:

Article

Advised Comparative Price Effects on Buyer Perceptions and Behavior: A Model and Empirical Test.

Published in:

Advances in Consumer Research, 1988, v. 15, n. 1, p. 334

By:

Urbany, Joel E.;
Bearden, William O.;
Weilbaker, Dan C.

Publication type:

Article