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MEASUREMENT OF BRAND EQUITY OF SERVICES - SCALE CONSTRUCTION AND VALIDATION.
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- Journal of Services Research, 2011, v. 11, n. 2, p. 135
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- Article
COGNITIVE DISSONANCE AND THE MARKETING OF SERVICES: SOME ISSUES.
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- Journal of Services Research, 2008, v. 8, n. 2, p. 31
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- Article
Disposal of used goods by consumers: An examination of the literature.
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- Marketing Review, 2018, v. 18, n. 1, p. 71, doi. 10.1362/146934718X15208754808225
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- Article
Strength of corporate social responsibility as a corporate brand association: general public perspective.
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- Decision (0304-0941), 2016, v. 43, n. 4, p. 313, doi. 10.1007/s40622-016-0125-5
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- Article
Narrative Worlds of Frugal Consumers: Unmasking Romanticized Spirituality to Reveal Responsibilization and De-politicization.
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- Journal of Business Ethics, 2020, v. 161, n. 1, p. 149, doi. 10.1007/s10551-018-3931-1
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- Article
Consumer Ethnocentrism: CETSCALE Validation and Measurement of Extent.
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- Vikalpa: The Journal for Decision Makers, 2004, v. 29, n. 3, p. 43, doi. 10.1177/0256090920040304
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- Article
THE ROLE OF CONSUMER FACE RESTORATION IN COMMUNICATIVE EFFORTS BY SERVICE FIRMS TO OBTAIN CONSUMER FORGIVENESS, CONSUMER TRUST, AND CONSUMER RECONCILIATION.
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- Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 2023, v. 36, n. 2, p. 115
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- Article