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Pop-up-Stores im Modebereich - Erfolgsfaktoren einer vergänglichen Form der Kundeninspiration.
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- Marketing Review St. Gallen, 2012, v. 29, n. 5, p. 34, doi. 10.1365/s11621-012-0162-1
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- Article
Kunden- oder Markenorientierung - Zwei Seiten einer Medaille oder alternative Routen?
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- Marketing Review St. Gallen, 2011, v. 28, n. 1, p. 8, doi. 10.1007/s11621-011-0014-4
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- Article
KI und Markenstimme -- Optionen, Erkenntnisse und Agenden.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2022, v. 68, n. 3, p. 32
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- Article
Innovative Markenwissenschaft #3: Transfer.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2021, v. 67, n. 4, p. 57
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- Article
Innovative Markenwissenschaft #2: Brand Co-Creation und sociopolitical activist Brands.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2021, v. 67, n. 3, p. 67
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- Article
Innovative Markenwissenschaft #1: Methoden.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2021, v. 67, n. 2, p. 64
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- Article
Marketing- und Markenwissenschaft brauchen „frische" Themen.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2020, v. 66, n. 4, p. 59
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- Article
The Art of Succesful Brand Collaborations: Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause... and More.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2020, v. 66, n. 3, p. 83
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- Article
Brand Work Manifesto - Von der „Markentechnik" zur „Neue Marken Arbeit".
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2020, v. 66, n. 3, p. 28
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- Article
Werbegeschichte(n) Markenkommunikation zwischen Tradition und Innovation.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2019, v. 65, n. 3, p. 53
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- Article
Markenbotschafterprogramm -- Erfolgsfaktoren eines oft vergessenen Instruments der Internen Markenführung.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2019, v. 65, n. 1, p. 23
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- Article
Strategic orientations and the performance of Social Entrepreneurial Organisations (SEOs): A conceptual model.
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- Social Business, 2015, v. 5, n. 2, p. 131, doi. 10.1362/204440815X14373846978660
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- Article
Brand Audit for Cultural Institutions (BAC): A Validated and Holistic Brand Controlling Tool.
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- International Journal of Arts Management, 2016, v. 19, n. 1, p. 54
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- Article
Die Rolle von Replikationen in der Marketingwissenschaft.
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- Marketing ZFP - Journal of Research & Management, 2005, p. 5
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- Article
From the classical art to the urban art infusion effect: The effect of street art and graffiti on the consumer evaluation of products.
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- Creativity & Innovation Management, 2020, v. 29, p. 116, doi. 10.1111/caim.12362
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- Article