Found: 27
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Steady Persuasion.
- Published in:
- Marketing Research, 2007, v. 19, n. 4, p. 30
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- Publication type:
- Article
How internal reference prices determine when a price's location will influence consumer judgments.
- Published in:
- Marketing Letters, 2022, v. 33, n. 4, p. 563, doi. 10.1007/s11002-021-09597-1
- By:
- Publication type:
- Article
Emotional intelligence and service quality: a meta-analysis with initial evidence on cross-cultural factors and future research directions.
- Published in:
- Marketing Letters, 2019, v. 30, n. 3/4, p. 335, doi. 10.1007/s11002-019-09495-7
- By:
- Publication type:
- Article
Norm violations and the role of marketplace comparisons in positioning brands.
- Published in:
- Journal of the Academy of Marketing Science, 2007, v. 35, n. 4, p. 550, doi. 10.1007/s11747-007-0050-4
- By:
- Publication type:
- Article
Product Ownership as a Moderator of Self-Congruity Effects.
- Published in:
- Marketing Letters, 1999, v. 10, n. 1, p. 75, doi. 10.1023/A:1008091225061
- By:
- Publication type:
- Article
Warm Glow or Cold, Hard Cash? Social Identify Effects on Consumer Choice for Donation Versus Discount Promotions.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. 855, doi. 10.1509/jmkr.48.5.855
- By:
- Publication type:
- Article
How and When Factual Ad Claims Mislead Consumers: Examining the Deceptive Consequences of Copy x Copy Interactions for Partial Comparative Advertisements.
- Published in:
- Journal of Marketing Research (JMR), 1999, v. 36, n. 1, p. 58, doi. 10.2307/3151915
- By:
- Publication type:
- Article
When Persuasion Goes Undetected: The Case of Comparative Advertising.
- Published in:
- Journal of Marketing Research (JMR), 1993, v. 30, n. 3, p. 315, doi. 10.2307/3172884
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- Publication type:
- Article
The Influence of Positive Mood on Brand Extension Evaluations.
- Published in:
- Journal of Consumer Research, 2000, v. 26, n. 4, p. 386, doi. 10.1086/209570
- By:
- Publication type:
- Article
The Facilitating Influence of Consumer Knowledge on the Effectiveness of Daily Value Reference Information.
- Published in:
- Journal of the Academy of Marketing Science, 2000, v. 28, n. 3, p. 425
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- Publication type:
- Article
The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?
- Published in:
- Journal of the Academy of Marketing Science, 2000, v. 28, n. 2, p. 248, doi. 10.1177/0092070300282006
- By:
- Publication type:
- Article
Retailers' Use of Partially Comparative Pricing: From Across-Category to Within-Category Effects.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 4, p. 33, doi. 10.1509/jm.10.0534
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- Publication type:
- Article
The Innovator's License: A Latitude to Deviate from Category Norms.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 1, p. 120, doi. 10.1509/jm.10.0145
- By:
- Publication type:
- Article
Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 2, p. 121, doi. 10.1509/jmkg.74.2.121
- By:
- Publication type:
- Article
Consumer Response to Retailers' Use of Partially Comparative Pricing.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 3, p. 37, doi. 10.1509/jmkg.68.3.37.34769
- By:
- Publication type:
- Article
The Challenge of Being a Challenger: Social Dominance Orientation Shapes the Impact of "Challenger vs. Leader" Comparisons.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2021, v. 31, n. 1, p. 55, doi. 10.1002/jcpy.1180
- By:
- Publication type:
- Article
Tis better to give than receive? How and when gender and residence-based segments predict choice of donation- versus discount-based promotions.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2015, v. 25, n. 4, p. 622, doi. 10.1016/j.jcps.2014.12.006
- By:
- Publication type:
- Article
How category advertising norms and consumer counter-conformity influence comparative advertising effectiveness
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2012, v. 22, n. 4, p. 496, doi. 10.1016/j.jcps.2012.07.001
- By:
- Publication type:
- Article
The effect of deal exclusivity on consumer response to targeted price promotions: A social identification perspective
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2010, v. 20, n. 1, p. 78, doi. 10.1016/j.jcps.2009.10.002
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- Publication type:
- Article
With suspicious (but happy) minds: Mood's ability to neutralize the effects of suspicion on persuasion
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2009, v. 19, n. 3, p. 326, doi. 10.1016/j.jcps.2009.02.018
- By:
- Publication type:
- Article
Mood and Brand Extension Judgments: Asymmetric Effects for Desirable Versus Undesirable Brands.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2002, v. 12, n. 4, p. 283, doi. 10.1016/S1057-7408(16)30080-8
- By:
- Publication type:
- Article
The Mere-Ownership Effect: 'More There Than Meets Their Eyes' or 'Less There Than They Would Have Us Believe'?
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 1997, v. 6, n. 3, p. 299, doi. 10.1207/s15327663jcp0603_05
- By:
- Publication type:
- Article
Mere Ownership Revisited: A Robust Effect?
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 1997, v. 6, n. 3, p. 257, doi. 10.1207/s15327663jcp0603_03
- By:
- Publication type:
- Article
Location, location, location: When and how low price locations improve consumer price perceptions.
- Published in:
- Psychology & Marketing, 2022, v. 39, n. 6, p. 1190, doi. 10.1002/mar.21652
- By:
- Publication type:
- Article
Another Look at the Impact of Reference Information on Consumer Impressions of Nutrition Information.
- Published in:
- Journal of Public Policy & Marketing, 1996, v. 15, n. 1, p. 55
- By:
- Publication type:
- Article
Attitude Formation and Change Processes: Simplicity or Multiplicity?
- Published in:
- 1998
- By:
- Publication type:
- Proceeding
A Re-Examination of the Relative Persuasiveness of Comparative and Noncomparative Advertising.
- Published in:
- Advances in Consumer Research, 1994, v. 21, n. 1, p. 299
- By:
- Publication type:
- Article