Works by Baohong Sun

Results: 41

Designing Single‐Atom Active Sites on sp<sup>2</sup>‐Carbon Linked Covalent Organic Frameworks to Induce Bacterial Ferroptosis‐Like for Robust Anti‐Infection Therapy.

Published in:

Advanced Science, 2023, v. 10, n. 13, p. 1, doi. 10.1002/advs.202207507

By:

Sun, Baohong;
Wang, Xinye;
Ye, Ziqiu;
Zhang, Juyang;
Chen, Xiong;
Zhou, Ninglin;
Zhang, Ming;
Yao, Cheng;
Wu, Fan;
Shen, Jian

Publication type:

Article

Highly sensitive hydrolytic nanozyme–based sensors for colorimetric detection of aluminum ions.

Published in:

Analytical & Bioanalytical Chemistry, 2024, v. 416, n. 27, p. 5985, doi. 10.1007/s00216-024-05462-y

By:

Sun, Baohong;
Cui, Xin;
Zhang, Jiachen;
Tang, Yawen;
Sun, Hanjun

Publication type:

Article

Testing for Choice Dynamics in Panel Data.

Published in:

Journal of Business & Economic Statistics, 2001, v. 19, n. 2, p. 142, doi. 10.1198/073500101316970377

By:

Erdem, Tülin;
Sun, Baohong

Publication type:

Article

An Optimally Designed Engineering Exosome–Reductive COF Integrated Nanoagent for Synergistically Enhanced Diabetic Fester Wound Healing.

Published in:

Small, 2022, v. 18, n. 26, p. 1, doi. 10.1002/smll.202200895

By:

Sun, Baohong;
Wu, Fan;
Wang, Xinye;
Song, Qiuxian;
Ye, Ziqiu;
Mohammadniaei, Mohsen;
Zhang, Ming;
Chu, Xiaohong;
Xi, Sheng;
Zhou, Ninglin;
Wang, Wentao;
Yao, Cheng;
Shen, Jian

Publication type:

Article

An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons Given Compatibility Constraints.

Published in:

Marketing Science, 2018, v. 37, n. 4, p. 569, doi. 10.1287/mksc.2017.1080

By:

Liu, Xiao;
Derdenger, Timothy;
Sun, Baohong

Publication type:

Article

A Dynamic Model of Health Insurance Choices and Healthcare Consumption Decisions.

Published in:

Marketing Science, 2017, v. 36, n. 3, p. 338, doi. 10.1287/mksc.2016.1021

By:

Mehta, Nitin;
Ni, Jian;
Srinivasan, Kannan;
Sun, Baohong

Publication type:

Article

An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination.

Published in:

Marketing Science, 2015, v. 34, n. 5, p. 646, doi. 10.1287/mksc.2015.0942

By:

Yacheng Sun;
Shibo Li;
Baohong Sun

Publication type:

Article

The Squeaky Wheel Gets the Grease--An Empirical Analysis of Customer Voice and Firm Intervention on Twitter.

Published in:

Marketing Science, 2015, v. 34, n. 5, p. 627, doi. 10.1287/mksc.2015.0912

By:

Liye Ma;
Baohong Sun;
Kekre, Sunder

Publication type:

Article

A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes.

Published in:

Marketing Science, 2015, v. 34, n. 3, p. 452, doi. 10.1287/mksc.2014.0885

By:

Gordon, Brett R.;
Baohong Sun

Publication type:

Article

IS A CORE-PERIPHERY NETWORK GOOD FOR KNOWLEDGE SHARING? A STRUCTURAL MODEL OF ENDOGENOUS NETWORK FORMATION ON A CROWDSOURCED CUSTOMER SUPPORT FORUM.

Published in:

MIS Quarterly, 2017, v. 41, n. 2, p. 607

By:

Lu, Yingda;
Singh, Param Vir;
Sun, Baohong

Publication type:

Article

Why Do Consumers Buy Extended Service Contracts?

Published in:

Journal of Consumer Research, 2009, v. 36, n. 4, p. 611, doi. 10.1086/605298

By:

CHEN, TAO;
KALRA, AJAY;
SUN, BAOHONG

Publication type:

Article

Family education in the practice of life education for adolescents in Mainland China: Themes, issues and direction.

Published in:

Journal of Youth Studies (10297847), 2013, v. 16, n. 1, p. 67

By:

Jian ZHANG;
Baohong SUN

Publication type:

Article

Montmorillonite‐lecithin‐heparin/PDMS films with enhanced mechanical and antithrombogenic properties.

Published in:

Polymer Composites, 2020, v. 41, n. 5, p. 1979, doi. 10.1002/pc.25513

By:

Meng, Na;
Zhang, Ming;
Ge, Man Qing;
Zhou, Ninglin;
Chi, Cheng;
Chu, Xiaohong;
Sun, Baohong;
Gao, Xiaojun

Publication type:

Article

Modeling social learning on consumers' long-term usage of a mobile technology: a Bayesian estimation of a Bayesian learning model.

Published in:

Electronic Commerce Research, 2019, v. 19, n. 1, p. 1, doi. 10.1007/s10660-018-09324-5

By:

Hao, Haijing;
Padman, Rema;
Sun, Baohong;
Telang, Rahul

Publication type:

Article

Database Submission The ISMS Durable Goods Data Sets.

Published in:

Marketing Science, 2012, v. 31, n. 6, p. 1008, doi. 10.1287/mksc.1120.0726

By:

Jian Ni;
Neslin, Scott A.;
Baohong Sun

Publication type:

Article

The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs.

Published in:

Marketing Science, 2012, v. 31, n. 2, p. 216, doi. 10.1287/mksc.1110.0687

By:

Kopalle, Praveen K.;
Sun, Yacheng;
Neslin, Scott A.;
Sun, Baohong;
Swaminathan, Vanitha

Publication type:

Article

An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift.

Published in:

Marketing Science, 2009, v. 28, n. 4, p. 740, doi. 10.1287/mksc.1080.0446

By:

Tao Chen;
Baohong Sun;
Singh, Vishal

Publication type:

Article

A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality.

Published in:

Marketing Science, 2008, v. 27, n. 6, p. 1111, doi. 10.1287/mksc.1080.0362

By:

Erdem, Tülin;
Keane, Michael P.;
Baohong Sun

Publication type:

Article

Dynamic Structural Consumer Models and Current Marketing Issues.

Published in:

Marketing Science, 2006, v. 25, n. 6, p. 625, doi. 10.1287/mksc.1050.0190

By:

Baohong Sun

Publication type:

Article

Technology Innovation and Implications for Customer Relationship Management.

Published in:

Marketing Science, 2006, v. 25, n. 6, p. 594, doi. 10.1287/mksc.1050.0165

By:

Baohong Sun

Publication type:

Article

Promotion Effect on Endogenous Consumption.

Published in:

Marketing Science, 2005, v. 24, n. 3, p. 430, doi. 10.1287/mksc.1040.0110

By:

Baohong Sun

Publication type:

Article

Product Strategy for Innovators in Markets with Network Effects.

Published in:

Marketing Science, 2004, v. 23, n. 2, p. 243, doi. 10.1287/mksc.1040.0058

By:

Baohong Sun;
Jinhong Xie;
Cao, H. Henry

Publication type:

Article

Cross-Selling the Right Product to the Right Customer at the Right Time.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 4, p. 683, doi. 10.1509/jmkr.48.4.683

By:

Li, Shibo;
Sun, Baohong;
Montgomery, Alan L

Publication type:

Article

Learning and Acting on Customer Information: A Simulation-Based Demonstration on Service Allocations with Offshore Centers.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 1, p. 72, doi. 10.1509/jmkr.48.1.72

By:

Sun, Baohong;
Li, Shibo

Publication type:

Article

Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services.

Published in:

Journal of Marketing Research (JMR), 2005, v. 42, n. 2, p. 233, doi. 10.1509/jmkr.42.2.233.62288

By:

LI, SHIBO;
SUN, BAOHONG;
WILCOX, RONALD T.

Publication type:

Article

Measuring the Impact of Promotions on Brand Switching When Consumers Are Forward Looking.

Published in:

Journal of Marketing Research (JMR), 2003, v. 40, n. 4, p. 389, doi. 10.1509/jmkr.40.4.389.19392

By:

SUN, BAOHONG;
NESLIN, SCOTT A.;
SRINIVASAN, KANNAN

Publication type:

Article

An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding.

Published in:

Journal of Marketing Research (JMR), 2002, v. 39, n. 4, p. 408, doi. 10.1509/jmkr.39.4.408.19120

By:

Erdem, Tülin;
Baohong Sun

Publication type:

Article

Internet Auction Features as Quality Signals.

Published in:

Journal of Marketing, 2009, v. 73, n. 1, p. 75, doi. 10.1509/jmkg.73.1.075

By:

Li, Shibo;
Srinivasan, Kannan;
Sun, Baohong

Publication type:

Article

A review on properties and antibacterial applications of polymer-functionalized carbon dots.

Published in:

Journal of Materials Science, 2022, v. 57, n. 27, p. 12752, doi. 10.1007/s10853-022-07394-3

By:

Chu, Xiaohong;
Wang, Mingqian;
Shi, Shaoze;
Sun, Baohong;
Song, Qiuxian;
Xu, Wang;
Shen, Jian;
Zhou, Ninglin

Publication type:

Article

Wound healing acceleration by antibacterial biodegradable black phosphorus nanosheets loaded with cationic carbon dots.

Published in:

Journal of Materials Science, 2021, v. 56, n. 10, p. 6411, doi. 10.1007/s10853-020-05766-1

By:

Zhang, Pan;
Sun, Baohong;
Wu, Fan;
Zhang, Qicheng;
Chu, Xiaohong;
Ge, Manqing;
Zhou, Ninglin;
Shen, Jian

Publication type:

Article

Ignoring Your Best Customer?

Published in:

Journal of Relationship Marketing, 2008, v. 6, n. 3/4, p. 87, doi. 10.1300/J366v06n03_05

By:

Baohong Sun;
Wilcox, Ronald;
Ting Zhu

Publication type:

Article

Measuring long-run marketing effects and their implications for long-run marketing decisions.

Published in:

Marketing Letters, 2008, v. 19, n. 3/4, p. 367, doi. 10.1007/s11002-008-9055-0

By:

Bronnenberg, Bart;
Dubé, Jean;
Mela, Carl;
Albuquerque, Paulo;
Erdem, Tulin;
Gordon, Brett;
Hanssens, Dominique;
Hitsch, Guenter;
Hong, Han;
Sun, Baohong

Publication type:

Article

Choice Models and Customer Relationship Management.

Published in:

Marketing Letters, 2005, v. 16, n. 3/4, p. 279, doi. 10.1007/s11002-005-5892-2

By:

Kamakura, Wagner;
Mela, Carl;
Ansari, Asim;
Bodapati, Anand;
Fader, Pete;
Iyengar, Raghuram;
Naik, Prasad;
Neslin, Scott;
Sun, Baohong;
Verhoef, Peter;
Wedel, Michel;
Wilcox, Ron

Publication type:

Article

Understanding Reference-Price Shoppers: A Within- and Cross-Category Analysis.

Published in:

Journal of Marketing Research (JMR), 2001, v. 38, n. 4, p. 445, doi. 10.1509/jmkr.38.4.445.18909

By:

Erdem, Tülin;
Mayhew, Glenn;
Sun, Baohong

Publication type:

Article

An Immunomodulatory Biomimetic Single‐Atomic Nanozyme for Biofilm Wound Healing Management.

Published in:

Small, 2023, v. 19, n. 47, p. 1, doi. 10.1002/smll.202302587

By:

Zhang, Juyang;
Lv, Mengdi;
Wang, Xinye;
Wu, Fan;
Yao, Cheng;
Shen, Jian;
Zhou, Ninglin;
Sun, Baohong

Publication type:

Article

A simple test for distinguishing between internal reference price theories.

Published in:

Quantitative Marketing & Economics, 2010, v. 8, n. 3, p. 303, doi. 10.1007/s11129-010-9087-7

By:

Erdem, Tülin;
Katz, Michael;
Sun, Baohong

Publication type:

Article

The impact of advertising on consumer price sensitivity in experience goods markets.

Published in:

Quantitative Marketing & Economics, 2008, v. 6, n. 2, p. 139, doi. 10.1007/s11129-007-9020-x

By:

Erdem, Tülin;
Keane, Michael P.;
Baohong Sun

Publication type:

Article

“Adaptive” learning and “proactive” customer relationship management.

Published in:

Journal of Interactive Marketing, 2006, v. 20, n. 3/4, p. 82, doi. 10.1002/dir.20069

By:

Sun, Baohong;
Li, Shibo;
Zhou, Catherine

Publication type:

Article

Quantifying the Impact of Social Influence on the Information Technology Implementation Process by Physicians: A Hierarchical Bayesian Learning Approach.

Published in:

Information Systems Research, 2018, v. 29, n. 1, p. 25, doi. 10.1287/isre.2017.0746

By:

Haijing Hao;
Padman, Rema;
Baohong Sun;
Telang, Rahul

Publication type:

Article

Ushering Buyers into Electronic Channels: An Empirical Analysis.

Published in:

Information Systems Research, 2012, v. 23, n. 4, p. 1212, doi. 10.1287/isre.1110.0410

By:

Langer, Nishtha;
Forman, Chris;
Kekre, Sunder;
Sun, Baohong

Publication type:

Article

How Does Competition Affect Exploration vs. Exploitation? A Tale of Two Recommendation Algorithms.

Published in:

Management Science, 2024, v. 70, n. 2, p. 1029, doi. 10.1287/mnsc.2023.4722

By:

Cao, H. Henry;
Ma, Liye;
Ning, Z. Eddie;
Sun, Baohong

Publication type:

Article