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Celebrity co‐creator or celebrity endorser? Exploring mediating and moderating factors in Marcom decision.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 4, p. 802, doi. 10.1002/mar.21952
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- Article
Response to social media influencers: Consumer dispositions as drivers.
- Published in:
- International Journal of Consumer Studies, 2023, v. 47, n. 5, p. 1979, doi. 10.1111/ijcs.12976
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- Article
Exploring Brand Personality-Celebrity Endorser Personality Congruence in Celebrity Endorsements in the Indian Context.
- Published in:
- Psychology & Marketing, 2015, v. 32, n. 12, p. 1158, doi. 10.1002/mar.20846
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- Article
Factors Promoting Social CRM: A Conceptual Model of the Impact of Personality and Social Media Characteristics.
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- International Journal of Customer Relationship Marketing & Management, 2015, v. 6, n. 3, p. 48, doi. 10.4018/IJCRMM.2015070104
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- Article
Celebrity Endorsements: An Examination of Gender and Consumers' Attitudes.
- Published in:
- American Journal of Business (American Journal of Business), 2008, v. 23, n. 2, p. 53, doi. 10.1108/19355181200800010
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- Article
The Interplay of Social Influence and Nature of Fulfillment: Effects on Consumer Attitudes.
- Published in:
- Psychology & Marketing, 2004, v. 21, n. 4, p. 263, doi. 10.1002/mar.20005
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- Article