Works by Bagozzi, Richard P.


Results: 179
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    Consumer arrogance and word-of-mouth.

    Published in:
    Journal of the Academy of Marketing Science, 2020, v. 48, n. 6, p. 1116, doi. 10.1007/s11747-020-00725-3
    By:
    • Ruvio, Ayalla;
    • Bagozzi, Richard P.;
    • Hult, G. Tomas M.;
    • Spreng, Richard
    Publication type:
    Article
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    AI Service and Emotion.

    Published in:
    Journal of Service Research, 2022, v. 25, n. 4, p. 499, doi. 10.1177/10946705221118579
    By:
    • Bagozzi, Richard P.;
    • Brady, Michael K.;
    • Huang, Ming-Hui
    Publication type:
    Article
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    The Role of Emotions in Marketing.

    Published in:
    Journal of the Academy of Marketing Science, 1999, v. 27, n. 2, p. 184, doi. 10.1177/0092070399272005
    By:
    • Bagozzi, Richard P.;
    • Gopinath, Mahesh;
    • Nyer, Prashanth U.
    Publication type:
    Article
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    Social Exchange in Marketing.

    Published in:
    Journal of the Academy of Marketing Science, 1975, v. 3, n. 4, p. 314, doi. 10.1007/BF02729292
    By:
    • Bagozzi, Richard P.
    Publication type:
    Article
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