Found: 9
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Building upstream supplier capabilities for downstream customization: The role of collaboration capital.
- Published in:
- Journal of Business Logistics, 2024, v. 45, n. 1, p. 1, doi. 10.1111/jbl.12369
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- Article
Mirroring the Boss: Ethical Leadership, Emulation Intentions, and Salesperson Performance.
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- Journal of Business Ethics, 2019, v. 159, n. 3, p. 897, doi. 10.1007/s10551-018-3842-1
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- Article
ELECTRONIC SHELF LABELS: PROTOTYPE DEVELOPMENT AND VALIDATION USING A DESIGN SCIENCE APPROACH.
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- Journal of Information Technology Management, 2018, v. 29, n. 4, p. 23
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- Article
TECHNOLOGY ADOPTION IN SMES: A STRATEGIC POSTURE MATRIX AND A RESEARCH AGENDA.
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- Journal of Business & Entrepreneurship, 2010, v. 22, n. 1, p. 55
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- Article
EXPLORING MARKETING STUDENTS PERCEPTIONS OF PEDAGOGICAL INNOVATIONS USING THE CRITICAL INCIDENT TECHNIQUE (CIT) APPROACH.
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- Journal for Advancement of Marketing Education, 2008, v. 12, p. 32
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- Article
Determinants and Outcomes of Online Brand Tribalism: Exploring Communities of Massively Multiplayer Online Role Playing Games (MMORPGs).
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 10, p. 853, doi. 10.1002/mar.20739
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- Article
The time-varying effects of rhetorical signals in crowdfunding campaigns.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 2, p. 370, doi. 10.1007/s11747-023-00943-5
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- Article
Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: initial evidence from the U.S. and South Korea.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 4, p. 539, doi. 10.1007/s11747-010-0239-9
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- Publication type:
- Article
CONSUMER EXPERTISE, SACRALIZATION, AND EVENT ATTENDANCE: A CONCEPTUAL FRAMEWORK.
- Published in:
- Marketing Management Journal, 2010, v. 20, n. 1, p. 145
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- Article