Found: 1
Select item for more details and to access through your institution.
Reframing the Discount as a Comparison Against the Sale Price: Does It Make the Discount More Attractive?
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 3, p. 339, doi. 10.1509/jmr.16.0599
- By:
- Publication type:
- Article