Effect of Archetypal Embeds on Feelings: An Indirect Route to Affecting Attitudes?
- Published in:
- Journal of Advertising, 1999, v. 28, n. 3, p. 73, doi. 10.1080/00913367.1999.10673590
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- Publication type:
- Article
Works by Aylesworth, Andrew
Results: 4
1
2
Context Is Key: The Effect of Program-Induced Mood on Thoughts about the Ad.
- Published in:
- Journal of Advertising, 1998, v. 27, n. 2, p. 17, doi. 10.1080/00913367.1998.10673550
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- Publication type:
- Article
3
Animal Companions and Marketing: Dogs are More than Just a Cell in the BCG Matrix!
- Published in:
- Advances in Consumer Research, 1999, v. 26, n. 1, p. 385
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- Publication type:
- Article
4
The 2000 E-Campaign for U.S. Senate.
- Published in:
- Journal of Political Marketing, 2002, v. 1, n. 4, p. 39, doi. 10.1300/J199v01n04_03
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- Publication type:
- Article