Proposal of a Measurement Scale and Test of the Impacts on Purchase and Revisit Intention.
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- Journal of Telecommunications & the Digital Economy, 2023, v. 11, n. 3, p. 1, doi. 10.18080/jtde.v11n3.657
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- Article
Works matching AU Ayari, Salma
Results: 7
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Measuring E-Browsing Behaviour and Testing its Impact on Online Immersion.
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- Journal of Telecommunications & the Digital Economy, 2022, v. 10, n. 2, p. 111, doi. 10.18080/jtde.v10n2.546
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- Article
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Exploring the causes to unfollow social media influencers: A qualitative study.
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- Journal of Human Behavior in the Social Environment, 2025, v. 35, n. 3, p. 347, doi. 10.1080/10911359.2023.2300628
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- Article
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A Bibliometric Analysis on Artificial Intelligence in Marketing: Implications for Scholars and Managers.
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- Journal of Internet Commerce, 2024, v. 23, n. 3, p. 233, doi. 10.1080/15332861.2024.2350326
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- Article
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An Approach to Develop Correct‐by‐Construction Business Process Models Using a Formal Domain Specific Language.
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- Journal of Software: Evolution & Process, 2025, v. 37, n. 2, p. 1, doi. 10.1002/smr.2762
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- Article
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L'importance des outils de la réalité virtuelle et ses conséquences sur les réactions du consommateur nord-africain.
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- Revue des Sciences de Gestion, 2021, p. 107, doi. 10.3917/rsg.309.0108
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- Article
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Impacts of immersion on loyalty to guesthouse websites: The simultaneous effect of 3d decor and avatars in a hyper-real environment.
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- Journal of Marketing Communications, 2024, v. 30, n. 8, p. 948, doi. 10.1080/13527266.2023.2193824
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- Article