Engaging Customers Towards Mobile Application Brand Attachment and Advocacy: Multigroup Analysis of Generational Differences.

Published in:

Journal of Applied Business & Economics, 2024, v. 26, n. 3, p. 39, doi. 10.33423/jabe.v26i3.7099

By:

• Fauzul Azim, Sheikh Mohammad;
• Rahman, Sawda Mahbuba;
• Alam, Nabid;
• Sultana, Tahmina;
• Soykoth, Mostofa Wahid;
• Avik, Suranjeet Chowdhury

Publication type:

Article