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NEGATIVE WORD OF MOUTH: A SYSTEMATIC REVIEW AND RESEARCH AGENDA.
- Published in:
- Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 2021, v. 34, p. 33
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- Article
HDFC Life: A Consumer's Quest for Justice.
- Published in:
- Vikalpa: The Journal for Decision Makers, 2023, v. 48, n. 2, p. 142, doi. 10.1177/02560909231165614
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- Article
Managing Adversity: Brands and COVID-19.
- Published in:
- Vikalpa: The Journal for Decision Makers, 2022, v. 47, n. 2, p. 106, doi. 10.1177/02560909221105937
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- Article
Contemporary challenges of consumption: a Kafkaesque and critical marketing perspective.
- Published in:
- International Journal of Contemporary Management, 2023, v. 59, n. 4, p. 58, doi. 10.2478/ijcm-2023-0010
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- Article
The Role of For-Profit Firms in Disaster Management: A Typology.
- Published in:
- Journal of Macromarketing, 2021, v. 41, n. 4, p. 675, doi. 10.1177/02761467211020109
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- Article