Found: 11
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That VIP feeling: Activation, measurement techniques and best practices in sport sponsorship.
- Published in:
- Journal of Brand Strategy, 2022, v. 11, n. 2, p. 145
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- Publication type:
- Article
#ThatsGold: Sponsorship activation in the 2016 Rio Summer Olympics.
- Published in:
- Journal of Brand Strategy, 2017, v. 6, n. 3, p. 263
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- Publication type:
- Article
Ten Years of Integrating Research and Practice Perspectives: A Guide to Sport Marketing Quarterly Case Studies.
- Published in:
- Sport Marketing Quarterly, 2011, v. 20, n. 4, p. 227
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- Publication type:
- Article
Positioning the New Orleans Hornets in the 'Who Dat?' City.
- Published in:
- Sport Marketing Quarterly, 2010, v. 19, n. 4, p. 229
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- Publication type:
- Article
Who Knows Bobby Mo? Using Intercollegiate Athletics to Build a University Brand.
- Published in:
- Sport Marketing Quarterly, 2009, v. 18, n. 1, p. 57
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- Publication type:
- Article
Advertising Portrayals of Indy's Female Drivers: A Perspective on the Succession from Guthrie to Patrick.
- Published in:
- Sport Marketing Quarterly, 2007, v. 16, n. 4, p. 209
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- Publication type:
- Article
From H-Town to Mo-Town: The Importance of Super Bowl Entertainment.
- Published in:
- Sport Marketing Quarterly, 2006, v. 15, n. 4, p. 223
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- Publication type:
- Article
Toward a Better Understanding of College Athletic Donors: What Are the Primary Motives?
- Published in:
- Sport Marketing Quarterly, 2005, v. 14, n. 1, p. 18
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- Publication type:
- Article
Vertical Extension of Sport Organizations: The Case of the National Basketball Development League (NBDL).
- Published in:
- Sport Marketing Quarterly, 2005, v. 14, n. 1, p. 57
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- Publication type:
- Article
"Welcome Home": Motivations and Objectives of the 2004 Grand National Olympic Sponsors.
- Published in:
- Sport Marketing Quarterly, 2004, v. 13, n. 4, p. 180
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- Publication type:
- Article
Brand Extensions by U.S. Professional Sport Teams: Motivations and Keys to Success.
- Published in:
- Sport Marketing Quarterly, 2002, v. 11, n. 4, p. 205
- By:
- Publication type:
- Article